Sales Development Representative / Lead Generation Specialist

Industry: Real Estate
Location: Florida, USA (Remote)
Employment Type: Full-Time

About the Role

We are looking for a proactive and results-driven Sales Development Representative / Lead Generation Specialist to support a US-based real estate business in Florida. The role focuses on identifying potential clients, generating qualified leads, conducting outbound outreach, and booking appointments to support business growth.

Key Responsibilities

• Research and identify potential clients, property owners, and investors.
• Generate and qualify leads through online research, databases, and social media.
• Conduct outbound outreach through cold calling, email, and other channels.
• Follow up with prospects and schedule qualified appointments for the sales team.
• Maintain accurate lead records and update the CRM system.
• Track outreach activities and meet agreed lead generation and appointment-setting targets.

Qualifications

• At least 1–2 years of experience in lead generation, sales development, or appointment setting.
• Real estate industry experience is an advantage.
• Strong communication, research, and prospecting skills.
• Comfortable with cold calling and engaging US-based prospects.
• Familiarity with CRM systems and lead generation tools.
• Target-driven, organized, and able to work independently.
• Willingness to work Florida business hours.

Work Setup

• Fully remote
• Full-time
• Schedule aligned with Florida, USA business hours