Santa Fe Mazda is a premier automotive dealership representing Mazda in the Northern New Mexico area. We pride ourselves on providing exceptional customer experiences through professionalism, transparency, and teamwork. We are seeking a motivated and customer-focused Sales Development Representative (SDR) / Appointment Setter to join our dynamic team and help drive growth by engaging prospective customers and setting qualified appointments for our sales staff.
The Sales Development Representative / Appointment Setter plays a critical role in the dealership’s success by managing inbound and outbound leads, following up on customer inquiries, and scheduling showroom or virtual appointments. This position requires excellent communication skills, a proactive attitude, and a customer-first mindset to build rapport and drive qualified traffic to the dealership.
Handle incoming sales inquiries via phone, email, text, and online platforms.
Conduct outbound follow-up calls to potential customers generated from marketing campaigns, referrals, and lead lists.
Qualify leads through effective questioning to determine customer needs, interests, and buying timeframe.
Schedule appointments for the sales team, ensuring all relevant customer details are accurately recorded in the CRM system.
Maintain consistent follow-up communication to nurture leads who are not yet ready to purchase.
Collaborate with the sales and marketing teams to optimize lead conversion and appointment show rates.
Track performance metrics such as call volume, appointments set, and conversion rates.
Provide exceptional customer service, maintaining a positive and professional demeanor in all interactions.
Stay knowledgeable about dealership inventory, promotions, and financing options to effectively communicate value to customers.
High school diploma or equivalent required; college degree preferred.
1–2 years of experience in sales, customer service, or automotive BDC (Business Development Center) preferred.
Excellent verbal and written communication skills.
Strong organizational and time-management abilities.
Proficient with CRM systems (e.g., VinSolutions, Impel Ai, DealerSocket) and Microsoft Office Suite.
Ability to handle a high volume of calls and emails while maintaining attention to detail.
Positive attitude, self-motivated, and results-driven.
Must be comfortable working in a fast-paced, team-oriented environment.
Competitive base salary plus performance-based bonuses or commissions.
Health, dental, and vision insurance options.
Paid time off and holidays.
Employee vehicle purchase and service discounts.
Opportunities for professional development and career advancement.
At Santa Fe Mazda, you’ll be part of a team that values integrity, growth, and customer satisfaction. We provide the tools, training, and support you need to succeed and grow your career in the automotive industry.
To Apply:
Submit your resume and a brief cover letter outlining your experience and why you’d be a great fit for this role.