Sales Development Representative

Sales Development Representative Responsibilities

We are hiring a Sales Development Representative (SDR) to be one of the first dedicated outbound sellers on our Mid-Market team. You will own the top of the funnel for engineering organizations of roughly 0-1,500 employees, researching accounts, opening conversations with VPs of Engineering, CTOs, and Platform leaders, and qualifying opportunities for our Account Executives. This is a high-impact role for someone who wants to learn modern enterprise software sales from the ground up, work directly with a world-class GTM team, and play a foundational role in shaping our Mid-Market motion.

What you will do and achieve

• Own outbound prospecting into a defined territory of Mid-Market accounts globally.

• Build target account lists in partnership with your Account Executives, leveraging sales tools to identify the right buyers and timing signals.

• Run multi-channel outbound sequences (email, phone, LinkedIn, and creative direct outreach) that earn responses from technical leaders.

• Qualify inbound and outbound opportunities against our ICP, uncover pain, and book qualified discovery meetings for Account Executives.

• Become a credible voice on Factory's product, the agentic coding category, and the technical workflows of modern engineering teams.

• Partner closely with Sales Leadership, Marketing, and Operations to feed back what's working in market and continuously refine messaging, segmentation, and playbooks.

• Maintain disciplined CRM hygiene in Salesforce and contribute to forecasting and pipeline reviews.

• Hit and exceed monthly quotas for qualified meetings and opportunities generated.

Qualifications

• 1-3 years of full-time professional experience, ideally including 6+ months in an SDR/BDR/ADR role at a B2B SaaS company (developer tools, infrastructure, or AI is a strong plus).

• A track record of consistently hitting or exceeding outbound quota.

• Excellent written and verbal communication, able to write a cold email a busy CTO will actually open and reply to.

• High intellectual curiosity: you can hold your own in a conversation about CI/CD, code review, agents, or platform engineering after a few weeks of ramp.

• Self-starter mindset; you thrive in ambiguity and don't wait for a playbook to be handed to you.

• Strong organization and a bias toward measurement, you instrument your own funnel and iterate weekly.

• Comfortable working with a modern sales stack: Salesforce, MixMax, LinkedIn Sales Navigator, Gong, Apollo, Clay (or similar).

Nice to Have

• Experience selling into engineering, DevOps, or platform buyers.

• Background as a technical founder, computer science student, or hands-on developer.

• Exposure to Mid-Market or Enterprise sales cycles (multi-stakeholder, technical evaluation).

• Familiarity with AI-native tooling and the developer productivity landscape.

Why Factory

• Be one of the first SDRs on our Mid-Market team with a clear path to Account Executive.

• Work side-by-side with experienced GTM leaders and a product team shipping at a generational pace.

• Sell a product that engineers genuinely love and that delivers measurable, defensible ROI.

• Competitive base plus uncapped variable, meaningful early-stage equity, and full health, dental, and vision benefits.

• Premium hardware, generous learning budget, and team offsites.

This is an in-office position (5 days/week) in San Francisco (walking distance to Caltrain)