Business Strategy
Sales Goal Achievement: Develop and execute a territory-specific plan to achieve and exceed sales goals, aligning with brand strategy and focusing on revenue, market leadership, rank and penetration. Market Analysis: Partner with the Area Manager to prioritize decisions based on market, trends and competitive landscape. Implement strategies to maximize business opportunities. Collaboration: Collaborate with key stakeholders to enhance CRM, brand image, assortment, inventory and company ambitions. Omni-Channel Expertise: Maintain in-depth knowledge of Retailer CRM programs and Dior.com programming to optimize the omni-channel client experience. Brand Image & Execution: Ensure the brand image and 360° execution of product launches, and visual merchandising are consistently upheld. Market Strategies: Develop weekly, monthly, and annual market strategies to support business priorities and events. Budget Management: Optimize Selling Specialist productivity through strategic staffing, T&E reconciliation and maximizing instore spend in line with allocated budgets. Profitability:Be accountable for profitability/ROI and aware of P&L implications where applicable. Exemplify ownership by strategically managing budgets, fostering innovative approaches to spending, and actively seeking new avenues to drive incremental return on investment.
PEOPLE MANAGEMENT & DEVELOPMENT
Leadership & Motivation: Lead, coach, and motivate internal and external Brand Ambassadors to promote Dior values and achieve objectives while fostering creativity and innovation. Maintain an "always on stage" professionalism as a DIOR representative elevating the brand. Skill Enhancement: Enhance the skills and capabilities of Freelance associates, Market Leads, Multi-Brand Beauty Consultants and store teams, focusing on individual and collective productivity goals. Using the brand tracking tools. Talent Acquisition: Recruit, hire, and develop talent, emphasizing retention of high-performing teams and creating succession plans. Training & Processes: Ensure the consistent roll-out and execution of tools, products, services and brand elevation provided by Dior, including training initiative follow up. Field Support: Conduct regular field visits (with a cadence approved by your manager) to provide hands-on support and coaching to brand teams, with emphasis on leveraging A-C volume doors and creating a strategic cadence with freelance support in outlying markets. Leverage your expertise in product, service, and artistry to coach and support Brand Ambassadors using side-by-side selling techniques & playing an active role on the sales floor. Productivity Maximization: Maximize productivity within specialty-multi retailers through employee engagement, training, operational excellence, and effective leadership of freelance staff.