Sales Enablement Manager, Group Sales

Overview:

The Sales Enablement Manager, Group Sales is responsible for driving the success of the Group Sales team through strategic marketing, product development, pricing management, sales process optimization, and project management. This position serves as a critical link between Sales, Marketing, Revenue Management, Operations, Food & Beverage, and Finance to ensure successful development and execution of group sales initiatives that drive attendance, revenue, and customer satisfaction.

Responsibilities:

• Develop and execute annual marketing plans supporting group sales segments, including digital marketing campaigns, email initiatives, sales collateral, website content, and promotional materials.
• Analyze campaign performance metrics and recommend enhancements to improve lead generation, conversion rates, and sales effectiveness.
• Manage the development, implementation, and lifecycle of group sales products, packages, and promotional offerings.
• Collaborate with Sales, Revenue Management, and park leadership to develop pricing strategies that maximize attendance, revenue, and profitability.
• Monitor market trends, competitive activity, and customer feedback to optimize product offerings and sales strategies.
• Create and maintain sales playbooks, presentations, proposal templates, training materials, and other sales resources.
• Support CRM management, reporting processes, pipeline visibility, and sales operations effectiveness.
• Identify opportunities to improve sales workflows, processes, and productivity through continuous improvement initiatives.
• Lead cross-functional sales projects from concept through execution, coordinating timelines, milestones, budgets, and stakeholder communications.
• Support special events, meetings, planning initiatives, and other business development activities as requested.
• Perform other duties and responsibilities as assigned.

Qualifications:

• Bachelor's degree in Business, Marketing, Hospitality, Communications, or a related field; or equivalent experience.
• 3-5+ years of experience in sales enablement, sales operations, marketing, project management, hospitality, attractions, or a related field.
• Strong project management, organizational, analytical, and communication skills.
• Experience developing sales tools, marketing initiatives, reporting processes, and cross-functional business programs.
• Proficiency with CRM systems, business software applications, reporting tools, and Microsoft Office products.
• Preferred experience within hospitality, attractions, entertainment, or group sales environments.
• Ability to work days, nights, weekends, and holiday periods to meet business needs.
• Travel as required to support business initiatives, meetings, events, and project execution.