We are seeking a Sales Manager to drive enrollment across five preschool locations. You will be responsible for maintaining near-full occupancy by converting leads into enrolled families, converting families, and building a consistent pipeline. You will also train and coach school directors to support enrollment efforts. This is a hands-on role leading strategy and execution across multiple sites in the Denver area. The organization provides a high-quality, school-like early education program.
Position Overview
Job Title: Sales Manager – Enrollment Growth
Employment Type: Full-Time
Territory: Five preschool locations (localized, defined territory)
Reports To: Senior Leadership
Industry: Early Childhood Education / EdTech / B2C Sales
Enrollment & Revenue Growth
Own enrollment performance and revenue results across five school locations
Own and maintain 98–100% occupancy
Manage the full sales funnel from lead generation through enrollment close
Optimize conversion rates at each stage: inquiry → tour → enrollment
Establish consistent reporting dashboards and performance tracking
Sales Strategy & Process
Develop and implement structured sales processes and outreach cadences
Conduct ongoing market analysis to identify demand trends and growth opportunities
Build and refine scalable enrollment infrastructure across all locations
Sales Coaching & Training
Train and coach center directors on consultative sales techniques
Build director confidence and comfort in sales conversations with families
Design, implement, and continuously improve the sales process used at each center
Act as the primary internal sales coach across the organization
Relationship Management
Build trust through emotionally intelligent, consultative family interactions
Maintain long-term community relationships and referral networks
Engage authentically with center directors, staff, parents, and caregivers
Community & Territory Engagement
Establish a strong local presence through partnerships, events, and outreach
Align enrollment strategy with community demographics and family needs
Strategic Leadership
Serve as a key voice in business and enrollment growth discussions
Partner with senior leadership on expansion strategy and forecasting
Contribute to brand positioning and market differentiation initiatives
Required Qualifications
5+ years of sales experience, including at least 2 years in a sales management or sales leadership role
Demonstrated success in managing a defined territory and owning revenue results
Proven ability to develop and execute structured sales processes and cadences
Strong track record in business development and multi-stage sales funnel management
Experience coaching or training sales teams or non-sales staff on sales techniques
Preferred Qualifications
Experience in high-consideration or emotionally driven B2C sales environments
Background in childcare, education, healthcare, or similar mission-driven industries
Familiarity with CRM tools and enrollment or sales reporting systems
Core Competencies & Attributes
Consultative selling – ability to guide families through emotionally significant decisions
Highly autonomous – self-directed with minimal need for oversight
Proactive hunter mentality with disciplined follow-through
Emotionally intelligent communicator with families, directors, and community partners
Motivated by mission and impact, not just transactions
Comfortable operating in both strategic planning and hands-on execution roles
Values work-life balance and a family-oriented organizational culture
Compensation & Benefits
Competitive base salary + performance-based incentives (details provided upon interview)
Strong work-life balance with a defined local territory
Opportunity to grow with an expanding multi-site organization
Mission-driven culture centered on early childhood development and family outcomes
Sales Manager | Enrollment Growth | B2C Sales | Sales Coach | Territory Management | Sales Funnel | Lead Generation | Occupancy Growth | Early Childhood Education | Childcare | Consultative Selling | Sales Training | Business Development | CRM | Revenue Growth | Multi-Site Management | Community Outreach | Relationship Management | Sales Process | Market Analysis