Sales Manager EMEA, Key Accounts

Lattice Overview

There is energy here…energy you can feel crackling at any of our international locations. It's an energy generated by enthusiasm for our work, for our teams, for our results, and for our customers. Lattice is a worldwide community of engineers, designers, and manufacturing operations specialists in partnership with world-class sales, marketing, and support teams, who are developing programmable logic solutions that are changing the industry. Our focus is on R&D, product innovation, and customer service, and to that focus, we bring total commitment and a keenly sharp competitive personality. Energy feeds on energy. If you flourish in a fast paced, results-oriented environment, if you want to achieve individual success within a "team first" organization, and if you believe you can contribute and succeed in a demanding yet collegial atmosphere, then Lattice may well be just what you're looking for.

Responsibilities & Skills

Reporting directly to EMEA AVP Sales, this senior leadership role is for an entrepreneurial executive who excels in fast-paced, results-driven environments. You will lead, coach, and scale a team of senior account managers across EMEA, owning growth strategy for market leadership accounts including ABB, Bosch, Ericsson, Nokia, Schneider Electric, and Siemens. We are looking for someone who can translate emerging technology trends-Edge AI, CRA, robotics/humanoids, drones, cloud datacenters-into actionable, measurable sales strategies that deliver rapid impact. You will set the standard for strategic account planning and executive relationship orchestration, driving alignment between Lattice leadership and executives at our most critical EMEA customers.

Key Responsibilities

• Create and develop a business sales strategy that provides your team clear, measurable directions on how to maximize sales growth across all relevant divisions within our key accounts, most to all been international.
• Conduct market analysis and define account and go‑to‑market strategies that strengthen customer relationships and enable sustainable growth.
• Identify customer, segment needs and pain points, and articulate these in clear executive language towards actionable account strategies.
• Lead complex technical and commercial discussions with customers, building long‑term, trusted relationships.
• Represent the company at a senior level and assist you accounts managers during escalations, when required.
• Collaborate closely with Sales, Marketing, R&D, and Support to align execution with market needs and product strategy.
• Anticipate business and schedule risks and proactively drive mitigation from issue identification through resolution.
• Lead complex, multi‑stakeholder customer discussions with clarity and confidence.
• Drive alignment across internal (global) teams to capture market opportunities.

Requirements & Qualifications

Required Qualifications

• 15+ years of experience in industrial sales, marketing, or business development within the semiconductor or related technology industries.
• 10+ years of a Proven track record managing a team of minimum five direct reports across multiple regions and segments.
• A Good technical understanding of the value proposition of FPGA vs ASP's (Application Specific Products) and key trends like security, CRA (Cyber Resilience Act) is "a must have".
• Solid understanding of commercial concepts such as Ship & Debit, Broken Cost, NPI, and OPEX/CAPEX and the importance of Supply Resilience.
• Strong analytical and problem‑solving skills with the ability to identify and execute growth strategies.
• Excellent communication, negotiation, and collaboration skills; confident speaking to large audiences (ie keynotes) and leading executive discussions in and externally. Communicate concisely and effectively across technical and executive audiences.
• Build credibility by selling on value, not price.
• Work effectively with international customers, partners, and global internal stakeholders.
• Operate comfortably across EMEA, APAC, and North American business contexts.
• Fluent in English; local language proficiency and strong multicultural awareness required.
• Valid driver's license.

Preferred Qualifications

• Advanced degree in Engineering, Business Administration, or a related field.
• Prior leadership experience within a semiconductor or technology‑driven organization.
• In‑depth knowledge of FPGA technology and target application segments.
• Educational background in Electrical Engineering or Telecommunications preferred; master's degree or higher is a plus.

Location

Flexible, hybrid across EMEA but preferable residing in the DACH region (Germany, Austria, Switzerland), Italy, France, Benelux or UK as the role requires regular traveling within Europe incl few international business trips a year.