The Sales Manager is responsible for developing and managing relationships with in-market distributors and key accounts while driving sales growth for assigned brands. This role focuses on expanding market presence, increasing revenue, developing new business opportunities, and strengthening existing accounts. The Sales Manager works closely with Brand Managers and internal teams to ensure alignment with sales objectives, brand strategy, and profitability goals. RESPONSIBILITIES - Visit and call in-market distributors on a weekly basis, conducting periodic meetings to identify opportunities and drive business growth.
- Establish, manage, and maintain strong relationships with key accounts.
- Serve as the subject matter expert for the brands represented in the assigned market.
- Conduct regular trade visits to monitor competitor activity, pricing, product innovation, in-store execution, and brand performance.
- Develop and grow new accounts.
- Expand existing accounts by increasing points of sale (POS).
- Drive SKU expansion within current and new accounts.
- Plan, execute, and evaluate marketing activations and promotions.
- Train distributors and buyers on brand products and benefits, in collaboration with the Marketing team.
- Develop and support effective go-to-market strategies for assigned brands.
- Evaluate and assess potential new distributors.
- Develop, negotiate, and manage Joint Business Plans (JBPs) with key distributors and retailers.
- Analyze and present findings related to pricing, trade performance, and execution as required.
- Contact potential customers to develop new business relationships and increase sales.
- Research market trends and identify new opportunities for growth.
- Collaborate with Brand Managers to ensure sales targets, brand requirements, and profitability goals are achieved.
- Maintain strong knowledge of products and services and identify innovative ways to improve customer engagement and sales performance.
- Increase value from existing customers while acquiring new accounts.
- Attend conferences, meetings, trade shows, and industry events as required.
- Support daily business operations alongside Brand Managers and senior leadership.
- Travel as required (domestic and international).
QUALIFICATIONS Education & Experience - Bachelor’s degree in Business, Marketing, or a related field
- 3–5 years of experience in sales, business development, account management, or a related field
- Experience working with distributors, retailers, or international markets strongly preferred
- Proven track record of meeting or exceeding sales targets and driving business growth
Skills & Competencies - Exceptional communication and presentation skills, with the ability to clearly and concisely communicate both technical and non-technical concepts
- Strong organizational skills with the ability to set priorities and meet deadlines
- Analytical and strategic thinking skills
- Strong numerical aptitude and ability to work with data
- Team-oriented with the ability to collaborate effectively in day-to-day operations
- Results-driven with a strong focus on achieving sales and business objectives
- Flexible and adaptable in a fast-paced, changing environment
- Strong relationship-building and interpersonal skills
- Ability to work independently and manage multiple priorities
- Bilingual (English and Spanish) strongly preferred
- Ability and willingness to travel internationally up to 50%
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