Sales Manager Job Description

Job Summary

The Sales Manager plays a key role in driving the hotel’s revenue by developing and executing sales strategies in assigned markets. This position is responsible for generating new business, nurturing existing client relationships, and collaborating with leadership to meet or exceed sales targets for our full-service hotel located in [City/Region].

Essential Functions

Sales & Business Development

Identify, qualify, and pursue new business opportunities in assigned markets.

Conduct outside sales calls, property tours, and client meetings to build relationships.

Negotiate contracts and close sales in alignment with hotel revenue goals.

Client Relationship Management

Maintain and grow existing client accounts through regular communication and follow-up.

Ensure client satisfaction by addressing concerns and customizing solutions in a courteous and professional manner.

Track client interactions and opportunities using the CRM system (e.g., Salesforce, Delphi, Opera).

Investigate guest comments as necessary and promptly resolve all issues in conjunction with the Director of Sales and/or General Manager.

Strategy & Reporting

Collaborate with the Director of Sales and/or General Manager to develop annual sales and marketing plans.

Analyze market trends and adjust strategies to maximize revenue.

Provide timely reports on sales performance and market activity.

Marketing & Community Engagement

Leverage social media, local partnerships, and community involvement to promote the hotel.

Collaborate with marketing to evaluate the effectiveness of campaigns and adjust strategies based on performance metrics.

Represent the hotel at networking events and industry functions.

Build relationships through community involvement, working with the Director of Sales and/or General Manager to determine which organizations within the hotel’s community are appropriate to affiliate with.

Other Considerations

Reasonable accommodation will be made for individuals with disabilities.

Additional responsibilities may be assigned based on property needs, seasonal demand, or individual strengths.

Required Qualifications

High school diploma or equivalent; associate degree in business, hospitality, or related field preferred.

1–2 years of experience in hotel sales, hospitality, or business development.

Proficiency in CRM systems (e.g., Salesforce, Delphi, Opera) and Microsoft Office Suite.

Strong communication (both written and verbal), negotiation, and interpersonal skills.

Proven ability to work independently, manage time effectively, and prioritize tasks.

Demonstrated ability to meet sales targets and manage client relationships.

Preferred Qualifications

Previous hotel sales experience.

Familiarity with local market trends and hospitality networks.

Experience with social media marketing or digital sales tools.

Physical Demands Analysis

The Sales Manager works primarily indoors in a temperature-controlled environment. Hazards may include, but are not limited to, exposure to computer terminals and periodic exposure to weather elements when making sales calls.

Position may require occasional local travel for client meetings, site visits, or industry events.

Additional Information

Location: On-Site

Hours: 40 hours pers week