Sales Manager - Powersports Dealership

We have an outstanding opportunity for a results-focused, highly motivated Sales Manager to lead the sales department of our powersports dealership. The Sales Manager is responsible for driving sales performance, developing the sales team, delivering an exceptional customer experience, and ensuring departmental goals are achieved. The ideal candidate is a hands-on leader with strong dealership sales experience and a passion for motorcycles, ATVs, UTVs, personal watercraft, and other powersports products.

Responsibilities

• Leads, motivates, and manages the dealership sales team to achieve sales and profitability objectives
• Establishes sales goals and monitors individual and department performance
• Recruits, trains, coaches, and develops Sales Consultants
• Works directly with Sales Consultants to structure deals and successfully close sales
• Ensures customers receive a professional, knowledgeable, and engaging dealership experience
• Maintains strong knowledge of new and pre-owned inventory, current models, features, accessories, and manufacturer programs
• Monitors inventory levels and works with dealership leadership to maintain an appropriate product mix
• Reviews leads and customer follow-up activities to ensure timely and effective communication
• Oversees the proper use of the dealership's customer relationship management (CRM) system
• Develops and implements sales strategies designed to increase traffic, closing ratios, unit sales, and gross profit
• Monitors sales performance, market trends, and competitive activity
• Ensures accurate completion of sales documentation and adherence to dealership policies and procedures
• Coordinates with the F&I, Parts, Service, and other departments to provide a seamless customer experience
• Handles customer concerns professionally and works toward timely resolution
• Conducts regular sales meetings and ongoing training
• Maintains a professional, organized, and customer-focused sales environment
• Ensures compliance with applicable federal, state, local, and manufacturer requirements
• Performs other duties as assigned by dealership management

Requirements

• Previous automotive or powersports dealership sales experience required; management experience preferred
• Demonstrated ability to lead, coach, and motivate a sales team
• Proven record of meeting or exceeding sales and profitability objectives
• Strong understanding of dealership sales processes, lead management, and customer follow-up
• Ability to effectively manage multiple priorities in a fast-paced dealership environment
• Professional communication and customer service approach
• Working knowledge of dealership CRM and sales management systems preferred
• Availability to work dealership hours, including evenings, weekends, and holidays as required
• Valid driver's license and insurable driving record required
• Motorcycle endorsement may be required based on dealership operations

Education and/or Experience

• High School Diploma or GED required
• Two or more years of related dealership sales experience preferred
• Previous sales leadership or management experience strongly preferred
• Powersports industry experience is highly desirable
• Equivalent combinations of education, training, and relevant experience may be considered