Sales Operations Coordinator

Job Summary:

Our core values drive the work and passion of our team members, and they unite our business and customers. Silencer Central is one of the fastest-growing companies in South Dakota, and our Sales department is expanding. We are seeking a detail-oriented, on-site Sales Operations Coordinator to support this growth by handling critical cross-functional tasks for Banish Suppressors and the Delivered by Silencer Central Program. This role reports to the Account Executive leading the distribution of Banish Suppressors and our Delivered by Silencer Central sales channels. The Sales Operations Coordinator will manage partner pricing updates, order processing, dealer integrations, and reporting to ensure our sales processes run smoothly and our partners are taken care of. Sales operations roles serve as the essential backbone of a sales team by streamlining processes and maximizing efficiency. In this position, you will apply those principles by maintaining accurate data and communications across the Banish Suppressor and Delivered by Silencer Central program.

Job Responsibilities & Essential Functions:

The Sales Operations Coordinator will handle a variety of cross-functional tasks to support the distribution and fulfillment channel. These responsibilities align with core Sales Operations duties, which often involve analyzing sales data and overseeing administrative processes to meet business goals. The role bridges sales and operations by maintaining accurate data and ensuring timely communication across teams. Specific responsibilities include:

• Delivered by Silencer Central Program Support: Manage item pricing updates for fulfillment partners, ensuring ERP is updated with accurate pricing data. Track service-level agreement (SLA) performance metrics (e.g. order turnaround times), inventory levels, aged inventory reports, and generate regular reports for the team.
• Partner Integration: Liaise with Sales, Operations, Distribution, Compliance, and IT teams to support partner system integrations (such as EDI feeds or order portals) and promptly resolve any data or process issues.
• Dealer Onboarding: Assist with dealer account setup and intake. Create and configure new dealer accounts in ERP, verify required documentation, and guide dealers through the onboarding process.
• Order Processing: Process B2B distributor orders in ERP, ensuring accurate entry and fulfillment of orders. Coordinate with operations or third-party logistics as needed and update stakeholders on order status.
• Compliance Tracking: Monitor ATF Form 3 transfer status for NFA (firearms) transactions, keeping dealers and internal teams informed of approval progress and ensuring compliance steps are followed.
• Reporting: Generate and distribute sales and performance reports for distributor and fulfillment accounts to support data-driven decision-making.
• External Communication: Proactively communicate with dealers and fulfillment partners via email or phone regarding order status, pricing changes, and account updates, maintaining a high level of customer service.