THE ROLE
Everpure is seeking an SDR Sales Operations Manager to act as the main point of contact for SDR leadership for regular operational support - planning, reporting, insights, technology strategy. This role will define business requirements and advocate for process and technology changes across the business to increase impact of SDR team. The SDR Sales Operations Manager will serve as the "go-to" person for performance, systems, insights, and processes for global, theater and regional directors on the SDR and Inbound Marketing teams worldwide. This role will also support the SDR by identifying opportunities for process improvement and automation to drive pipeline and bookings growth, while using AI, automation, and account-based GTM strategies to equip SDRs with the tools and insights needed to generate high-quality pipeline opportunities for both direct sales and channel partners.
WHAT YOU'LL DO
Be the Voice of the SDR team:
- Act as the main point of contact for SDR leadership for regular operational support - planning, reporting, insights, technology strategy
- Define business requirements and advocate for process and technology changes across the business to increase impact of SDR team
- Manage expectations of SDR leaders and Inbound Marketing leaders by scoping solutions to address business needs, tracking change initiatives, sharing updates on progress, and validating successful results.
Sales Operations & Analytics:
Develop and present semi-annual "State of the Business", including an analysis of current strengths and weaknesses and action plans to address
- Serve as the "go-to" person for performance, systems, insights, and processes for global, theater and regional directors on the SDR and Inbound Marketing teams worldwide.
- Collaborate with Marketing and Sales Development to develop automated dashboard requirements, build dashboard prototypes, maintain SDR reports and dashboards, and deliver other data analysis tools to monitor performance and identify areas for improvement.
- Collaborate with global sales leadership to define key performance indicators (KPIs), track progress, and recommend process enhancements.
- Build and share insights into performance - best practices and root cause issues
SDR Process Transformation & Automation:
- Support the SDR by identifying opportunities for process improvement and automation to drive pipeline and bookings growth.
- Design and implement AI-powered SDR enablement processes with Inbound Marketing and SDR leaders to automate key tasks-such as prospect sourcing, email outreach, and CRM logging-while optimizing engagement within the Buying Groups model to ensure SDRs effectively connect with multiple stakeholders to help accelerate deal progression and conversion.
- Provide business requirements, project guidance, and testing to optimize the use of insights and technology to create seamless and scalable workflows.
- Align with Sales Enablement on regular and special training required for SDRs to maximize their impact and efficiency.
Pipeline Generation & Sales Optimization:
- Use AI, automation, and account-based GTM strategies to equip SDRs with the tools and insights needed to generate high-quality pipeline opportunities for both direct sales and channel partners.
- Analyze large data sets to uncover trends, measure conversion rates, and optimize the buyer journey and seller experience from initial engagement to pipeline creation.
- Provide actionable recommendations based on data insights to improve SDR performance, outreach effectiveness, and lead qualification processes.
Cross-Functional Collaboration:
- Work closely with SDR, Marketing, Marketing Operations and Sales Operations teams to ensure data-driven insights directly support and enhance GTM strategies.
- Serve as a trusted strategic advisor to senior leadership, translating analytics into actionable business decisions that improve overall pipeline efficiency and SDR effectiveness.
- Foster collaboration across departments to align sales development efforts with broader company objectives, ensuring a cohesive and effective GTM approach.
WHAT YOU BRING
- 8+ years of progressive experience in sales operations, business analytics, revenue operations, or related roles.
- Bachelor's or Master's degree in business, or a related field.
- Demonstrated success in scaling GTM strategies through technology, automation, and data analysis.
- Strong familiarity with CRM systems (Salesforce preferred), sales automation tools, and AI-powered platforms.
- Expert-level skills in Excel and other data analysis tools, with a proven ability to transform complex data into strategic initiatives.
- A balanced blend of technical acumen, business savvy, and a growth mindset.
- Excellent analytical, problem-solving, and communication skills.
- Proven ability to work both independently and collaboratively in cross-functional teams.
- A passion for discovering and applying best practices and industry thought leadership
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