We are seeking a motivated and experienced Sales Representative to join our transportation equipment sales team. The ideal candidate will have a strong understanding of the trucking and logistics industry, and proven experience selling dry vans, refrigerated trailers (reefers), flatbeds, or chassis to commercial fleets, dealerships, or owner-operators.
This role focuses on developing new business, maintaining existing accounts, and promoting trailer products and financing solutions that meet customer needs for reliability, performance, and compliance.
Key Responsibilities:
Prospect, qualify, and secure new customers within assigned territories, including fleets, logistics operators, and independent truckers.
Identify sales opportunities for new and used trailers, reefers, and dry vans, as well as lease or rent options.
Build and maintain relationships with fleet managers, logistics directors, and purchasing departments.
Represent the company at industry events, trade shows, and transportation associations.
Manage an existing customer portfolio and develop repeat business through responsive communication and after-sales support.
Coordinate closely with operations, service, and finance teams to ensure product availability and customer satisfaction.
Track leads, opportunities, and quotes using CRM software.
Achieve or exceed monthly, quarterly, and annual sales targets.
Present and demonstrate trailer products, features, and configurations (reefer systems, insulation, floor types, axle setups, etc.).
Advise customers on DOT compliance, maintenance, and total cost of ownership.
Stay up to date with OEM product lines, specifications, and warranty programs.
Assist customers in selecting proper trailer specs for regional or long-haul operations.
Prepare and submit professional quotations and proposals.
Negotiate pricing, trade-ins, and delivery schedules within company guidelines.
Coordinate financing or leasing arrangements through company partners.
Provide accurate sales forecasts and reports to management.
Qualifications:
Bachelors degree in Business, Marketing, or related field preferred (or equivalent experience).
35 years of sales experience in transportation equipment, such as trailers, dry vans and reefer preferred.
Familiarity with dry vans, reefers, flatbeds, and chassis; understanding of fleet operations and logistics industry cycles.
Excellent communication, negotiation, and closing skills. Strong technical aptitude with equipment specifications.
Proficient in CRM systems, Microsoft Office, and digital quoting tools.
Valid drivers license, clean record, and willingness to travel regionally (2550%). CDL is a plus.
Preferred Attributes:
Knowledge of refrigeration units and trailer maintenance practices.
Self-motivated, results-oriented, and comfortable working with minimal supervision.
Ability to analyze fleet needs and propose long-term solutions.
Compensation & Benefits:
Competitive base salary plus commission / performance incentives.