Wine Sales Representative
Alluvial Wine & Spirits
Alluvial Wine & Spirits is seeking a Wine Sales Representative to grow sales, develop new accounts, and build lasting relationships with restaurant, bar, and retail buyers. This role requires strong wine knowledge, consistent follow-through, and the ability to turn account relationships into repeat business.
Previous wine and spirits distributor sales experience is REQUIRED.
Responsibilities
- Manage and grow an assigned territory through regular account visits, follow-up, and prospecting.
- Open new accounts and expand placements within existing restaurant, bar, and retail accounts.
- Conduct buyer tastings, portfolio presentations, and staff education.
- Recommend products that fit each account's clientele, price points, and beverage program.
- Meet sales goals while supporting account retention and repeat orders.
- Plan efficient routes and maintain accurate account notes, sales activity, and follow-up records.
- Communicate pricing, availability, new releases, and promotions accurately.
- Coordinate with internal teams on orders, inventory, deliveries, and customer service issues.
- Stay informed about market trends, competing portfolios, and opportunities in the territory.
- Represent Alluvial professionally at tastings, trade events, and account visits.
Required qualifications
- Prior sales experience with a wine or spirits distributor, including direct responsibility for account development and territory sales.
- Demonstrated success opening accounts, growing existing business, and meeting sales goals.
- Working knowledge of major wine regions, grape varieties, styles, and food pairings.
- Understanding of distributor operations, including pricing, ordering, inventory, and delivery coordination.
- Strong communication, presentation, negotiation, and relationship-building skills.
- Excellent organization and follow-through, with the ability to manage a field-based schedule independently.
- Comfort using sales software, CRM tools, and spreadsheets.
- Ability to travel throughout the assigned territory and attend occasional evening tastings or events.
Qualifications
- Established relationships with restaurant, bar, or retail wine buyers.
- Experience selling to both on-premise and off-premise accounts.
- Wine education or certification, such as WSET or Court of Master Sommeliers coursework.
Job category: Sales and Marketing