Sales Representative

We are a fast‐growing wholesale distributor specializing in closeout grocery, snacks, beverages, household goods, and general merchandise. We buy surplus, liquidation, and opportunity buys — then supply independent supermarkets, dollar stores, convenience stores, jobbers, exporters, and discount retailers.

We are seeking a proactive and customer-focused Sales Representative to assist the sales team in generating new business opportunities, maintaining client communication, and supporting daily sales operations.

The ideal candidate is organized, professional, and comfortable communicating with potential clients through calls, emails, and follow-ups. This role focuses on supporting sales growth through lead generation, cold calling, client coordination, and administrative sales support activities.

The candidate will play an important role in helping the company expand its client base, maintain strong customer relationships, and support the overall sales process.

Scope of Services Required

Lead Generation & Outreach

• Research and identify potential clients and business opportunities
• Conduct cold calls, cold emails, and follow-up communications with prospective clients
• Assist in generating and qualifying leads for the sales team
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• Schedule meetings and appointments with potential clients
• Maintain and update prospect and customer databases

Sales & Client Support

• Support the sales team with client communication and coordination
• Follow up with leads and existing clients regarding inquiries and opportunities
• Help maintain positive relationships with clients and ensure timely responses
• Coordinate with internal teams to support client requirements and service delivery
• Administrative Sales Support
• Maintain accurate records of sales activities and customer interactions
• Update CRM systems and sales tracking reports regularly
• Assist with preparing weekly and monthly sales reports
• Organize sales documents, contracts, and client information
• Support the team in achieving sales goals
• Support marketing campaigns and outreach initiatives
• Help gather market feedback and competitor information

Key Responsibilities:

• Conduct outbound cold calls and follow-up communications
• Assist in generating and qualifying new business leads
• Support client communication and scheduling activities
• Maintain organized customer and sales records
• Prepare sales-related documentation and reports
• Coordinate with internal departments to support client needs
• Build positive relationships with prospective and existing clients
• Support the sales team in meeting company targets

Required Skills and Qualifications:

• Bachelor’s degree in business, Administration, or related field (or equivalent experience)
• Strong communication and interpersonal skills
• Comfortable making cold calls and speaking with clients professionally
• Good organizational and time management abilities
• Ability to work independently and within a team environment
• Basic knowledge of sales processes and customer service practices
• Proficiency in Microsoft Office and CRM systems
• Strong follow-up and coordination skills

Desired Qualifications:

• Previous experience in sales support, customer service, or administrative support
• Familiarity with CRM tools and lead management systems
• Experience in B2B or B2C environments

*Pay is based on Annual Salary plus the ability to earn commissions and bonuses.

General Wholesale is an equal opportunity employer.

*No Medical benefits offered at this time.

Why Join General Wholesale?

At General Wholesale, you're more than just an employee—you're an important part of a growing team that's committed to delivering value, building lasting relationships, and creating opportunities for success. Since 2006, we've been a trusted wholesale distributor serving retailers, discount stores, convenience stores, and businesses across the country.

We offer a collaborative, fast-paced work environment where hard work is recognized, new ideas are encouraged, and career growth is supported. Whether you're just starting your career or bringing years of experience, you'll have the opportunity to learn, contribute, and grow with a company that values integrity, teamwork, and customer service.

What We Offer:
Competitive pay
Opportunities for career advancement
On-the-job training and professional development
Supportive, team-oriented workplace
Stable, growing company with long-term opportunities
Employee recognition for outstanding performance

If you're motivated, dependable, and ready to make an impact, we'd love to have you join the General Wholesale team.