The Sales Specialist is a sales professional responsible for leasing senior living communities within a particular geographic region. They are accountable for creating and following a strategic business plan, managing their sales lead bank in WelcomeHome CRM, driving lead generation efforts, creating urgency with prospects to drive sales results, managing sales conversions, and following a sales process through closing move-ins to achieve budgeted occupancy and revenue for assigned communities.
Required Experience for a Sales Specialist
Previous experience in sales with a proven track record of meeting and exceeding sales goals in the senior housing industry
Ability to conduct quality discovery conversations and match our services to prospect needs in order to advance prospects to resident move-ins
Aggressive sales instinct with the ability to close while maintaining compassion for our seniors
Ability to manage time effectively in each facet of sales and marketing, including lead generation, lead advancement, lead conversion, and business development
Must be able to build relationships quickly with team members and work collaboratively to reach community occupancy and revenue goals
Goal-oriented and results-driven
Must possess excellent communication and presentation skills
Nimble and agile with problem-solving skills in order to determine solutions for clients and partner with community and regional leadership teams
Technically savvy in Microsoft programs and experienced in utilizing CRM software
Local travel will be required
Primary Responsibilities of a Sales Specialist
Achieve budgeted occupancy and revenue goals for assigned communities
Utilize WelcomeHome CRM to accurately manage the sales lead bank, sales conversion ratios, and move-in metrics
Identify and target new business development contacts to drive professional referrals
Make daily calls to prospects in WelcomeHome CRM to schedule tours and virtual tours
Provide tours or virtual tours of senior housing communities to potential residents and referral sources
Plan and execute marketing initiatives and resident events
Be a trusted advisor for potential residents, their families, and staff members
Promote American House culture, mission, and standards in each community assignment
Communicate effectively and partner in cross-functional collaboration throughout the organization
Complete weekly occupancy reports, marketing plans, competitive analyses, and all standards outlined in the Sales & Marketing Playbook
Willingness to work a flexible schedule, including evenings, weekends, or “non-traditional” work hours based on community assignment needs
Company Overview:
American House Senior Living Communities
Founded in 1979, American House Senior Living Communities’ vision is to provide high-quality housing for senior at a price affordable for retirees and their families. That vision of excellence has endured for nearly 40 years and expanded to serve residents at a number of senior housing communities. Our mission is to enrich the lives of those we serve, providing an environment that fosters meaningful relationships. Our vision is to be an innovative senior housing company that created sustainable excellence and stakeholder value, with an unparalleled commitment to passionate care provided by compassionate people.