Job Description
Responsibilities include but are not limited to:
- Translate customer, market, and competitive insights into actionable strategies that drive measurable business impact.
- Lead end-to-end qualitative and quantitative research, including segmentation, brand tracking, journey mapping, and voice-of-customer.
- Establish and own a centralized insights function as the single source of truth and voice of the customer.
- Synthesize research, behavioral, and market data into clear, compelling narratives for decision-making.
- Identify unmet customer needs, key drivers, and competitive opportunities to inform growth strategies.
- Embed insights into product, marketing, and customer experience to drive differentiation.
- Manage and optimize external research partners, agencies, and data providers.
- Leverage AI, advanced analytics, and emerging tools to enhance insight generation and speed to action.
- Communicate insights through impactful storytelling and lead high-performing teams to deliver strategic outcomes.