Senior Account Based Marketing Manager

About the Role

Build and lead an account-based marketing program at a growth-stage healthtech company using AI to improve healthcare operations. Reporting to the VP of Growth Marketing, you will partner closely with demand generation and enterprise sales to create pipeline, accelerate complex deals, and contribute to revenue growth.

What You'll Do

• Own ABM strategy for high-value health system, enterprise, and management services organization accounts.
• Build the ABM program from the ground up, from strategy and planning through execution and measurement.
• Partner with enterprise sales leaders to develop account plans, map buying committees, identify whitespace, and coordinate engagement across deal cycles.
• Design personalized one-to-one and one-to-few campaigns using executive outreach, digital channels, gifting, events, customer stories, and thought leadership.
• Coordinate account campaigns around product launches, conferences, executive events, and customer stories.
• Track and improve engagement, buying committee depth, influenced deals, win rates, and program spending, partnering with Revenue Operations and using account intelligence and AI tools.

What We're Looking For

• Five to ten years of account-based marketing experience, with B2B SaaS marketing experience in ABM, demand generation, or field marketing.
• Hands-on success designing and executing personalized one-to-one and one-to-few campaigns for enterprise or mid-market accounts, including complex sales cycles and deals of $100,000 or more in annual contract value.
• Experience building programs in a growth-stage or otherwise evolving environment.
• Working knowledge of Salesforce, HubSpot, LinkedIn Sales Navigator, Outreach, Clay, 6sense, or Demandbase.
• Strong understanding of enterprise buying committees, multi-threading, long sales cycles, and executive engagement.
• AI fluency for account research, personalization, planning, and campaign execution; healthtech or healthcare-adjacent experience is a plus.

Compensation & Benefits

Base salary: $155,000 to $185,000 annually. Visa sponsorship is not available. Equity and benefits details were not provided.

Location

Hybrid, three days per week on-site in San Francisco, California.