Senior Activation Manager

Agency:

Critical Mass

Job Function:

Media

Job Subfunction:

Media Activation

Job Description:

ArtBot (part of Critical Mass)  are currently looking for a Senior Creative Engineer to come and our fast growing Creative Activation team. Artbot offers the opportunity to work at the forefront of creative technology, dynamic advertising and scalable creative activation. You’ll join a collaborative and forward-thinking team working across global brands, emerging platforms and evolving technologies - helping shape the future of personalised advertising and creative automation.We value curiosity, innovation, collaboration and continuous learning and we’re committed to creating an environment where talented people can grow,experiment and make meaningful impact.This role sits at the intersection of creative operations, marketing technology, automation and digital activation. You will lead the technical activation and delivery of dynamic creative campaigns across multiple platforms and channels at ArtBot.You will work closely with media teams, strategists, analysts, creatives,developers and platform partners to build, activate and optimise personalized advertising experiences for some of the world’s leading brands. As a senior member of the department, you will also help mentor and support junior team members, driving operational best practice and helping evolve the team’s technical capabilities. The ideal candidate is highly organised, technically curious and excited by the evolving landscape of creative technology, automation and AI-assisted workflows.The Creative Activation team sits at the centre of campaign execution, creative technology and operational excellence at ArtBot. The team is responsible for activating and scaling dynamic creative campaigns across multiple digital platforms, ensuring campaigns are delivered accurately, efficiently and with performance in mind.You will: Campaign Activation & Delivery.Lead the activation and delivery of dynamic creative campaigns across display, video, social, CTV, retail media and emerging channelsConfigure and manage campaign setups across various ad servers, social channels, creative management platforms and proprietary systemsManage large scale creative variations, data feeds and audience driven messaging frameworksEnsure campaigns are delivered accurately, efficiently and to a consistently high standardCreative Technology & Automation.Identify opportunities to improve operational workflows through automation and scalable processesSupport the development and implementation of workflow optimisation initiativesCollaborate with product and development teams to improve activation tools, templates and systemsContribute to the adoption of AI-assisted workflows and emerging creative technologies where appropriateQuality Assurance & Troubleshooting.Maintain a strong “right first time” approach to campaign activation and QATroubleshoot technical issues across creative builds, feeds, platforms and campaign delivery environmentsDevelop and maintain activation documentation, processes and best practicesTeam Leadership & Collaboration.Mentor and support junior team membersFoster a collaborative, solutions focused team cultureWork cross functionally with accounts, strategy, analytics, creative and development teams to deliver integrated campaign solutionsClient & Stakeholder Partnership.Act as a trusted technical and operational lead for key clients and internal stakeholdersCommunicate complex technical concepts clearly to both technical and non-technical audiencesSupport ongoing innovation, experimentation and performance optimisation initiativesConfidential - Not for Public Consumption or DistributionYou have: 3+ years’ experience in activation, ad operations, campaign management, creative operations or marketing technologyStrong understanding of the digital advertising ecosystem, including programmatic, social and video platformsExperience within DCO alongside creative management platforms, ad servers or DSPsStrong organisational and project management skills with the ability to manage multiple campaigns and stakeholders simultaneouslyComfortable working with structured data, campaign feeds and large-scale creative variationsExcellent troubleshooting and problem-solving skillsStrong attention to detail and commitment to operational excellenceExperience mentoring or supporting junior team membersConfident communication skills across both technical and non-technical audiencesCuriosity around automation, emerging technologies and AI-assisted workflowsAdvantageousKnowledge of HTML5, CSS and JavaScriptExperience with APIs, feed-based workflows or workflow automation toolsFamiliarity with creative production pipelines and scalable content operationsExperience working across display, OLV, CTV, retail media or commerce media channelsUnderstanding of audience segmentation, tagging and personalisation frameworksExperience collaborating with product, engineering or platform development teamsFamiliarity with experimentation methodologies and creative performance optimization $85,000 - $95,000 USD

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

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