Hendrick Automotive Group
Location: 6000 Monroe Rd, Charlotte, North Carolina 28212
Our Marketing Team is Hiring!
The Advertising Manager is responsible for supporting the execution and day-to-day management of advertising strategies for an assigned group of Hendrick Automotive Group dealerships. The objective is to enhance our dealership's position in the consideration set for vehicle sales, vehicle acquisition & service needs, as well as deepen relationships with our existing customer base, and support the acquisition of new customers. It is also the responsibility of the Advertising Manager to develop strong relationships with local teammates in their assigned dealerships and support the stores as needed.
Supervisory Responsibilities: While this position has no direct supervisory responsibilities; the candidate must possess excellent project management, strategic thinking, and analytical skills. The candidate must also provide leadership and strategic direction to the Hendrick Automotive Group family of dealerships, specifically for marketing/advertising and lead generation.
Essential Duties and Responsibilities:
- This role is a teammate in the Hendrick Automotive Group Marketing Department and serves as the day-to-day contact for a group of selected dealership locations.
- Works closely with Hendrick Automotive Group Marketing team, executive leadership, and store leadership to understand the goals and business needs for all assigned dealerships and Hendrick Automotive Group as a whole.
- Ultimately holds responsibility for the advertising and lead performance for their group of assigned dealerships. It’s critical to manage strong relationships with the store leadership, building trust and influence within your portfolio.
- Advertising mediums that are currently leveraged, which this role will be asked to engage with: traditional media (television, radio, OOH), direct (email and direct mail), digital advertising (SEM, SEO, display, remarketing, video), creative (video, static and audio), social media (paid and organic), reputation management, 3rd party lead providers/classified sites.
- Knowledge and expertise of the advertising mediums mentioned above, monitoring performance and spend efficiencies, and ensuring message consistency across each is critical to the success of this role.
- In addition to understanding website best practices, this role is responsible for overseeing website performance, merchandising, UX, and overall functionality.
- Responsible for compliance to OEM standards, state and federal legal, and Hendrick Automotive Group brand standards.· Knowledge of OEM co-op processes and procedures to maximize available funds and ensure full reimbursement.
- Monitor performance of the advertising spend and knowledge of available tools: media performance, CRM traffic reports, call measurement reports, website analytics, Google Ad and analytics performance data, and data from 3rd party/classified sites.
- Responsible for maintaining dealership advertising budgets with accuracy and monitoring spend efficiency on a monthly basis.
- Monitor lead performance on a daily basis, identify opportunities for improvement, and effectively communicate recommendations to influence the required changes
- Proactively look for opportunities in dealership marketing areas to grow their business·
- On special occasions, there are nonrecurring/one-off projects. If asked, this role will serve as a project manager for these, including planning and coordinating multiple presentations, disseminating information, and organizing events.
- Ability to work independently and within a team. Hendrick Automotive Group prides itself on working together on all projects supporting our stores.
- Willingness to collaborate with teammates to share best practices and performance data
- Be a problem solver and demonstrate a willingness to help teammates find solutions
- Foster strong relationships with key dealership and corporate personnel
- Ability to effectively communicate and adjust your communication style as needed, to influence decisions through education and data driven results
- Quarterly Travel is required as needed to support dealership operations, build strong relationships with local teammates and gain an understanding of the local market.
Preferred Qualifications:
- Bachelor's degree in Marketing, Business, Communications, Data Analytics, or a related field.
- Experience in OEM/manufacturer sales, marketing, or account management.
- Experience working with an automotive marketing agency or automotive vendors.
- Strong relationship-building and relationship-management skills, with the ability to build trust and maintain long-term partnerships.
- Experience with data analysis, data science, dealership operations, or automotive business processes.
- Familiarity with digital advertising and marketing, preferably within the automotive industry.
- A strong understanding of the automotive industry, including dealership operations and manufacturer relationships.
- A passion for cars and the automotive industry is a plus, but not required.
What Will Help You Succeed:
The ideal candidate combines automotive industry knowledge with strong relationship-management skills, analytical thinking, and an understanding of digital marketing. Experience in the automotive industry is highly valued, as industry knowledge is important to success in this role.
This role focuses on automotive account management, relationship building, and digital marketing strategy rather than primarily on creative design or content development.
Hendrick is an Equal Opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. For more information regarding the EEOC, please visit https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf.