Senior Analyst

Company DescriptionSpark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the world's most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people. Transformation is part of our DNA. Spark Foundry's start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Media's powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we “Bring HEAT to Brands.” No other agency possesses the expertise that we do to address today's most pressing challenges to drive business transformation through media.Job DescriptionThe role of the Senior Search Analyst is to be the day-to-day steward of search media for assigned brands responsible for monitoring and maintaining search campaign development, activation and innovation. The Senior Search Analyst is required to develop and maintain a strong knowledge of their clients' business and apply their search understanding accordingly to help deliver against the clients' needs/objectives. The Senior Search Analyst will work closely with their manager in the development and communication of all search recommendations.ResponsibilitiesGather and analyze keyword research necessary to build a new campaignResponsible for gathering necessary data for plan developmentGroup keywords into ad groups and develop relevant ad copy and extensions with little direction from ManagerResponsible for presenting recommendation, soliciting and applying client feedback to keyword and copy proposal prior to client signoffUpon campaign approval, responsible for building flowchart and loading authorized buys in PrismaGenerate paperwork necessary for purchase authorization and ensure vendor counter signature is receivedPrimary party responsible for trafficking approved plan into search enginesPrimary party responsible for QA of all campaign components prior to launchMonitor and maintain campaign budgets, pacing and bid adjustmentsProactively advocate for campaign adjustments based on performance trendsActive monitoring and management of performance and competitive landscapeDevelopment and implementation of optimizations and/or testing plans (e.g. search query reports, negative keyword maintenance, keyword overlap, testing implementation)Pulling and analyzing data to inform campaign reporting and develop strategic insights with clear actionable itemsBuild clear, concise and cohesive quantitative analyses inclusive of strong data visualizationActive participation in client status and reporting calls, including presentation of reportingResponsible for granular maintenance of monthly billing cycle, including invoice tracking, buy actualization in Prisma, and compiling draft billing for manager approvalResponsible for resolving all billing discrepancies in partnership with client strategy and billing reconciliation teamResponsible for learning all relevant tools for reporting, analytics and competitive analysis - bid management platforms, Benchtools, Google TrendsMastery of all core search metric calculations and relationships (e.g. CPC, CPA, CTR, SOV, weighted averages)Serve as subject matter experts and be a resource for training and ad hoc questionsDevelop strong working relationship with client teams and partner agencies (where applicable) by helping to create a seamless communications processEstablish professional, productive rapport with sales representatives/media vendorsDemonstrate creativity and agility when problem solvingWork closely with manager to establish priorities and manage workloadTimely delivery of all workSuccessful completion of training programs and requisite certificationsQualifications1-2 years of experience in paid search campaign development/management/optimization with the use of leading platforms, including Google, Bing, Oath, etc.Strong analytical thinking and mathematical skills and an ability to manage dataExperience with PPC and digital display advertising and traditional media elementsResourceful, curious, and motivated individual with an ability to work independently, as well as in a team settingStrong organizational and communication skillsProficiency in Microsoft Office Suite with intermediate-to-advanced understanding of ExcelTechnology Systems Utilized:Microsoft Excel, Word, PowerPointSearch Ads 360 / DoubleClick for Search ExperienceGoogle Trends, Google Auction InsightsBudget Responsibility:Monitor and maintain campaign budgets, pacing, and bid adjustmentsAdditional InformationOur Publicis Groupe motto “Viva La Différence” means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.Compensation Range: $59,850- $82,740 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 03/26/2026.All your information will be kept confidential according to EEO guidelines.#J-18808-Ljbffr