Senior Analyst, Commercial Loyalty

This position is a hybrid in-office role that works out of our Boston HQ (Monday-Thursday will be working in office and Friday is work from home). This is not a virtual / remote position.

At this time, Wayfair will not sponsor applicants for this position for the following work visas: F1-OPT, STEM OPT EAD, H-1B, H-1B1, E-3, O-1, J-1, or TN.

Senior Analyst, Commercial Loyalty

The Commercial Loyalty team is responsible for designing and growing Wayfair's customer loyalty programs (Wayfair Rewards and Perigold Insider).

As the Senior Analyst, Commercial Loyalty, you will own the analytics that help the team understand program health, member behavior, and business impact. You'll use SQL, dashboards, and experimentation to evaluate customer experiences and inform the evolution of program benefits and engagement tactics. Working closely with Data Science, Engineering, Pricing, Promotions, and commercial partners, you'll turn complex questions into clear analyses and actionable recommendations. Your work will strengthen how member behavior is tracked across programs and geographies and help teams make better-informed decisions as our loyalty programs scale. As the programs continue to evolve, you'll help define the questions, measurement approach, and experiments that guide their next stages of growth.

This role offers the opportunity to shape an evolving customer experience and communicate your insights to senior leaders.

What You'll Do:

• Lead core analytics for Wayfair Rewards and Perigold Insider, developing clear views of program health, member acquisition, member spend, engagement, and business outcomes

• Partner with Data Science, Engineering, Pricing, Promotions, and commercial stakeholders to prioritize questions, align on trade-offs, and move insights into decisions

• Design, review, and analyze A/B tests and other experiments, including interpreting imperfect data and recommending practical next steps

• Evaluate proposed benefits, on-site and off-site member experiences, and engagement tactics using member behavior, experiment results, and business context

• Build and improve Looker Explore and Looker Studio dashboards, ad hoc analyses, and recurring views that stakeholders can use to monitor program performance

• Identify data-quality gaps and analytical limitations, and explain how they affect findings, decisions, and follow-up analysis

• Present complex findings and trade-offs in clear, concise narratives that help senior leaders make informed decisions

What You'll Need:

• Experience in a quantitative or analytical role, such as commercial, customer, growth, pricing, or promotions analytics; loyalty experience is not required

• Strong SQL skills and the ability to independently query, clean, join, and analyze large or complex datasets in BigQuery

• Hands-on experience with Looker Explore and Looker Studio to build useful dashboards and answer ad hoc business questions

• Experience designing, reviewing, or analyzing A/B tests or other experiments and translating results into practical recommendations

• Strong analytical judgment, including the ability to assess data quality, document limitations, and make sound recommendations when data is imperfect

• Ability to build effective partnerships across teams, aligning stakeholders on priorities and trade-offs

• Clear written and verbal communication skills, including the ability to present complex analytical findings to senior stakeholders

• Curiosity about AI-augmented analytics tools; experience with tools such as Atlas is a plus, not required

Benefits & Perks - US

• Full health benefits available (Medical, Dental, Vision, HSA/FSA) on day one for eligible employees.

• No-cost access to 2nd.MD, a virtual expert medical consultation and navigation service.

• Global Traveler Health Insurance through GeoBlue.

• 24/7 access to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching.

• Automatic enrollment into Basic Life and Accidental Death & Disability Insurance.

• 401(k) matching with immediate vesting.

• Paid Parental Leave, Surrogacy & Adoption Reimbursement and Caregiver Services.

• Tuition Reimbursement.

• Wayfair Employee Discount.

• Gym/Fitness Discounts (Wellhub and varying regional memberships).

• Exclusive access to thousands of perks & discounts through BenefitHub.

• Yearly match up to $500 for personal donations made by employees to registered 501(c)(3) nonprofits.

Assistance for Individuals with Disabilities

Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form.

Need Technical Assistance?

For more information about applying for a career at wayfair, visit our FAQ page here.

About Wayfair Inc.

Wayfair is one of the world's largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we're reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you're looking for rapid growth, constant learning, and dynamic challenges, then you'll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We're a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair - and world - for all. Every voice, every perspective matters. That's why we're proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.

Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at dataprotectionofficer@wayfair.com.