Senior Associate Brand Manager - The Laughing Cow

Job Description

Apply now

• Apply Now
• Start applying with LinkedIn

Start

Please wait...

Posting Start Date: 10/16/26

Country: United States

Job Location: Chicago

Job Family: Marketing

Type of contract: Unlimited-term

Working mode: Hybrid work

Job Id: 54324

Senior Associate Brand Manager - The Laughing Cow

At Bel, we are not just a company-we are a company on a Mission, built on 160 years of bold innovation, family values, and a commitment to social purpose. With beloved brands like Babybel, GoGo squeeZ, The Laughing Cow, and Boursin, our snacking solutions bring more than joy; they want to serve as a force for good. Our U.S. Mission? To help close the critical 80% nutrition gap by making it easier for Americans to eat more fruits, veggies, and dairy as part of their daily lives.

The company has headquarters in Chicago and New York City and operates 4 manufacturing plants in Little Chute, WI; Brookings, SD; Traverse City, MI; and Nampa, ID. #IWorkForAllForGood

Job Description Summary

The Marketing organization is responsible for developing the long-term strategy for the brand, building differentiated market positioning, developing superior brand mixes, as well as developing and executing integrated marketing plans. Specifically, brand management defines the brand's pricing, packaging, trade merchandising, advertising and promotion strategies and is responsible for P&L management in delivering profit, volume and market share objectives.

The Senior Associate Brand Manager will report directly to the Senior Brand Manager on the business and serve as a key business and execution leader for The Laughing Cow brand and its sub-lines. The Senior Associate Brand Manager is the brand's consumption lead, bringing innate curiosity and analytical rigor to deeply understand performance, consumers, customers, and the competitive landscape. They connect consumption, shipment, and financial data to uncover new insights, identify opportunities and risks, and translate findings into clear recommendations that shape business priorities and drive action across the team.

The Senior Associate Brand Manager leads key commercialization workstreams, turning recommendations into action from planning through execution. . This role requires strong cross-functional leadership across Sales, Finance, Operations, Procurement, Supply Chain, Regulatory, and Legal, aligning the team to anticipate risks, solve problems, and deliver against launch objectives.

Finally, this role helps determine how The Laughing Cow shows up in the world. The Senior Associate Brand Manager is responsible for the brand's social presence. They will also partner with the Senior Brand Manager to facilitate the execution of key integrated communications initiativesacross creative, media, influencer, PR, and consumer promotions.

Essential Duties and Responsibilities

• Business Management and Analysis: uses consumption/panel and shipment data, sales performance, and financial analysis, and market trends to understand key business metrics and competitive activity. Makes business recommendations based on key findings.
• Brand Strategy: translates brand strategy into channel-specific strategies and executions.
• Commercialization Management: Leads assigned innovation and renovation projects through commercialization; includes leading the project through the stage gate process, working with cross-functional partners to drive execution against critical launch milestones, and performing post-launch analysis.
• Social & Content Leadership: Owns the brand's social presence, translating strategy and consumer insights into relevant, distinctive content that strengthens brand engagement and cultural relevance.
• Integrated Communications: Partners with the Senior Brand Manager to execute breakthrough pan-agency comms initiatives across creative, media, influencer, PR, experiential, and consumer promotions.
• Budget & Financial Management: Manages assigned A&P budgets, tracks spend and forecasts, identifies financial risks, and recommends investment trade-offs against business priorities.
• Program Evaluation: measures marketing program effectiveness with an ROI lens and makes optimization recommendations.

Qualifications and Competencies

• Minimum Bachelor's degree required, MBA preferred
• 4+ years of Brand Marketing experience (CPG preferred)

Specific Competencies Required

• Must have expertise in data analysis (Nielsen/IRI preferred); translating data into insights, demonstrate strong leadership, teamwork and strategic thinking skills.
• Must be an independent and proactive contributor that can excel in changing and ambiguous situations.
• Demonstrate learning agility through on-the-job experience, formal and informal mentoring, and classroom training.
• Ability to communicate (both verbally and in writing) concisely and effectively within function and with cross-functional and agency partners.

Performance Expectations

• Quality, accuracy, timeliness, reliability, and ownership of work performed.
• Ability to gain the trust and respect of management, coworkers, vendors, and agency partners.
• Maintain the integrity of confidential business and product information; can make decisions in a complex environment without having all the information at hand.
• Gives and can receive ongoing, straightforward, and constructive feedback; develops trustful relationships and engages teams towards common objectives.

Working Conditions: Work is performed largely in an office environment. Hours of work will generally be during regular business hours with at least 40 hours a week. At times there will be some variation in work hours due to special projects, deadlines and other concerns. Occasional travel may be required.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Acknowledgement: This job description describes the general nature and level of work performed by employee assigned to this position. It does not state or imply that these are the only duties and responsibilities assigned to the job. The employee may be required to perform other job-related duties as requested by management. All requirements are subject to change over time and to possible

Total Rewards

• Base Salary: $120,000 - $125,000
• Bonus Opportunity: 20%
• 401(k) plan
• Medical, dental, and vision coverage, plus PTO available Day 1

Bel Brands is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability status or any other basis protected by applicable federal, state, or local laws. Bel Brands also prohibits harassment of applicants or employees based on any of these protected categories. It is also Bel Brand's policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.

Bel Brands is committed to recruiting, hiring and promoting people with disabilities and veterans. If you need an accommodation or assistance in using the website, please call 312-462-1500.

If you think that this job is for you, please click now on the button "Apply".

Apply now

• Apply Now
• Start applying with LinkedIn

Start

Please wait...