Senior Associate, Digital Activation

Agency:

Hearts & Science

Job Function:

Media

Job Subfunction:

Performance Media

Job Description:

Overview   Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time. Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation. The Role: As a Senior Associate, Digital Activation you will play a key role as a day-to-day support for development and execution of digital media plans. Ensuring that pacing, performance and the Digital Activation Process is activated correctly across the area of responsibility is the primary focus of this job. To be successful in this role, be ready to “roll up your sleeves” to get the job done. Our ideal candidate has experience working across several media channels and a curiosity in emerging media platforms.Responsibilities:

• * Ensuring the implementation of the Digital Activation Process across programmatic buying
• * Building campaigns and deploy best practices across the campaigns
• * Participating in daily and weekly client communications
• * Working side-by-side with broader Activation team to ensure tight coordination of campaign setup, adjustments and performance is efficient and effective
• * Working with Strategy team to understand goals, address client needs, and communicate results and insights back to clients
• * Owning the campaign creation process
• * Implementing Business Intelligence tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.) Qualifications
• * 1-2 years of experience and expert knowledge of digital buying, hands-on experience using demand-side platforms a plus
• * Experience working with large data sets and understanding of methodologies for evaluating data
• * Ability to self-manage, juggle multiple priorities, and pay strong attention to details
• * Excellent written and verbal communication skills
• * Proven ability to work with and influence cross-functional teams
• * Strong Microsoft Excel skills and ability to coach others on shortcuts
• * Working knowledge of third-party verification tools including DoubleVerify
• * Hands-on experience with data visualization tools including Tableau
• * Hands-on experience with campaign workflow tools including Prisma California: $40,000.00-$75,000.00

  Omnicom’s policy requires employees to work in the office for a

• minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

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