Senior Brand Copywriter

Job Summary

The Senior Brand Copywriter is responsible for developing compelling, creative, and engaging marketing content that strengthens brand identity, drives audience engagement, and supports business growth across B2B and B2C audiences.

This role involves creating integrated marketing campaigns and copy across multiple channels, including social media, email, print, video, UX/web, out-of-home advertising, and other multimedia platforms. The ideal candidate will have strong advertising copywriting expertise, a strategic approach to content development, and the ability to translate business objectives into impactful marketing messages.

The Senior Brand Copywriter will collaborate with cross-functional teams, including Marketing, Sales, People, and Communications, while leading creative brainstorming sessions, presenting campaign concepts to stakeholders, mentoring junior writers, and ensuring consistency in brand voice and messaging.

Key Responsibilities

• Develop creative and compelling marketing content across multiple channels, including email campaigns, social media, website/UX content, blogs, sales materials, video scripts, product and service naming, and multimedia advertising campaigns.

• Create memorable taglines, campaign concepts, and marketing copy that drive brand awareness, customer engagement, brand loyalty, and revenue growth.

• Collaborate with strategists, designers, video producers, web developers, and business stakeholders to develop audience-specific content for B2B and B2C campaigns.

• Interpret creative briefs, identify messaging strategies and priorities, and ensure content aligns with campaign objectives.

• Present and pitch creative concepts to internal stakeholders, external agencies, and creative partners.

• Lead creative brainstorming sessions and campaign ideation sprints while mentoring and training junior copywriters.

• Review, edit, and refine marketing content, including blogs, newsletters, publications, and other brand communications.

• Develop social media content strategies and copy for platforms such as LinkedIn, Instagram, and TikTok.

• Guide and train writers on effective AI prompting and AI-assisted content editing.

• Apply SEO, usability, accessibility, and AP Style guidelines to all written content.

• Monitor emerging advertising, content, and copywriting trends and recommend innovative ideas to the team.

• Manage multiple projects simultaneously while maintaining quality, consistency, and deadlines.

• Travel up to 5% annually.

• Perform other duties as assigned.

Required Qualifications & Skills

• Bachelor's degree with at least 4 years of relevant experience.

• Demonstrated experience creating and editing content in Figma. Adobe Workfront experience is a plus.

• Strong expertise in brand marketing copywriting, content strategy, tagline development, product/service naming, video scripts, UX writing, email marketing, and social media content.

• Proven ability to develop concise, engaging, and persuasive marketing copy across multiple channels and audience segments.

• Experience adapting brand tone, voice, and messaging to different audiences and communication platforms.

• Working knowledge of AI prompting, AI-assisted content editing, SEO, usability, and accessibility standards.

• Strong creative presentation, pitching, communication, and stakeholder management skills.

• Ability to manage multiple projects, prioritize competing deadlines, and work effectively in a fast-paced environment.

• Advertising agency or creative agency experience preferred, with a strong portfolio showcasing successful campaign taglines and integrated marketing assets across email, web, and social media.

• Experience in regulated industries such as healthcare or insurance is a plus.

• Demonstrated ability to mentor, train, and guide junior writers.

• Strong attention to detail, organizational skills, creative consistency, and brand adherence.

Preferred Qualifications

• Experience in healthcare, dental insurance, or other regulated industries.

• Experience working with cross-functional marketing and creative teams.

• Familiarity with Adobe Workfront and AI-powered content development tools.

Travel Requirements

• Up to 5% annually.

Compensation

Pay Grade: 20

The national base salary range is a good-faith estimate of compensation for new hires. Actual compensation may vary based on the candidate's knowledge, skills, abilities, relevant experience, education, certifications, and work location, as well as prevailing market rates and internal equity.