Location: Fife, WA
Salary: $90,000-$100,000
About the Position
The Brand Manager is responsible for leading and executing the brand MOUNTAIN's marketing strategy across brand building, portfolio management, innovation, consumer and shopper communication. This is a hands-on leadership role requiring the ability to lead, manage and develop a marketing plan and execution to achieve brand vision and business goals.
This position will work closely with Sales, Ecommerce, Retail, Product Development, and Executive Leadership to develop and implement effective marketing initiatives.
Essential Duties and Responsibilities include the following. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
Marketing Strategy
- Define and champion the long-term vision, growth strategy, positioning, and portfolio direction for Mountain, translating enterprise priorities and consumer insight into clear choices for the brand.
- Develop and grow Mountain portfolio, delivering on share, revenue, and profit objectives by managing the business end-to-end across the full marketing mix (Product, Price, Place, and Promotion).
- Lead comprehensive demand generation strategies that drive brand awareness, sales and penetration.
- Lead cross-functional teams to identify and pioneer white-space innovation opportunities, including new products, platforms, and consumer-centric offerings.
- Translate holistic consumer insights, shopper behavior, and market trends into actionable brand growth strategies.
- Track portfolio performance, optimize marketing investments, and continuously improve both brand positioning and trade execution to maximize overall business results.
- Full responsibility for brand health KPIs.
Digital Marketing & Social Media
- Oversee digital marketing initiatives. Work closely with Ecommerce to develop promotions and campaigns that increase online sales and customer engagement.
- Develop and maintain the brands’ social media strategy and content calendar. Identify opportunities to increase brand awareness and customer engagement.
- Monitor digital marketing performance and use analytics to improve results.
- Lead paid advertising, and other digital marketing initiatives as appropriate.
Promotions, Events & Brand Development
- Plan and execute promotional campaigns, product launches, seasonal initiatives, and special events.
- Coordinate marketing support for retail stores, community events, pop-up stores, and other company activities.
- Develop promotional materials, signage, displays, and other marketing collateral.
Sales & Cross-Functional Support
- Partner with Sales, Ecommerce, Retail, Product Development, and other departments to support business initiatives.
- Develop marketing materials and campaigns that support sales objectives.
Education:
- Bachelor’s degree required
- Degree in Marketing, Business, Management, Finance, or a related field preferred
Related Experience:
- 5+ years of relevant experience in Brand Management, Marketing, Innovation, Strategy, Media, or Creative
- Consumer Product experience required; food experience preferred
- Experience leading brand activation initiatives, including consumer campaigns, creative development, media planning, and engagement programs
- Strong analytical, strategic thinking, and problem-solving capabilities with the ability to translate insights into action
- Proven ability to influence and collaborate across cross-functional teams in a fast-paced environment
- Excellent communication, storytelling, and presentation skills