Summary: The Sr Marketing Manager, reporting into the Head of Marketing, is responsible for strategies and initiatives designed to accelerate brand experience through holistic brand messaging and marketing campaigns centered around the Masterbrand and year-round key sales drive periods.
Responsibilities:
Global campaigns:
Manage campaign strategy to drive business results across all owned and paid brand marketing channels to successfully drive traffic and campaign objectives.
Align US requests with GMO team (product, timeline, creative)
Align with LOBs (X-Category teams) on featured products and promotions
Align with channel teams (CRM, Performance Marketing, Organic Social, Communications) to implement campaign in their areas
Work with in-house design team and partner agency to finalize localized toolkits
Prepare and present content and analyses for recurring cross-functional meetings that drive actionable decision making and recommendations for the organization
Manage and communicate annual Brand Calendar
Hold bi-weekly meeting with team (Channel, XLOB, Ecom, etc). to provide updates on corporate marketing / S.com activities.
S.com campaigns
Works with S.com CX/UX team to execute campaigns throughout the year.
Report and optimize for each campaign in-real-time incl. daily reporting, optimization decisions, escalation of issues for quick resolution on brand campaigns
Coordinate brand campaign and available promotions with the ecommerce team
Partnerships
Work with external partners to execute programs
Execute all aspects of the partnership opportunities based on partner contracts
Coordinate creative executions for LOBs to implement on advertising opportunities (for eg: in stadiums)
Minimum Qualifications:
Bachelor's degree in Business Administration, Marketing, or a related field.
8+ years of Marketing + Project Management experience.
Ability to work independently and manage multiple priorities effectively.
Proficiency in tools like Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) and Adobe
Excellent written and verbal communication skills.
Pay Transparency: The typical base pay for this role across the U.S. is: $81.00 - $81.00 /hr. Non-exempt positions are eligible for overtime at a rate of 1.5 times the base hourly rate for all hours worked in excess of 40 in a work week, or as required by state or local law. Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education and experience. Full-time employees are eligible to select from different benefits packages. Packages may include medical, dental, and vision benefits, health savings accounts with qualified medical plan enrollment, 10 paid days off, 3 days paid bereavement leave, 401(k) plan participation with employer match, life and disability insurance, commuter benefits, dependent care flexible spending account, accident insurance, critical illness insurance, hospital indemnity insurance, accommodations and reimbursement for work travel, and discretionary performance or recognition bonus. Sick leave and mobile phone reimbursement provided based on state or local law.
Consent to Communication and Use of AI Technology: By submitting your application for this position and providing your email address(es) and/or phone number(s), you consent to receive text (SMS), email, and/or voice communication whether automated (including auto telephone dialing systems or automatic text messaging systems), pre-recorded, AI-assisted, or individually initiated from Aditi Consulting, our agents, representatives, or affiliates at the phone number and/or email address you have provided. These communications may include information about potential opportunities and information. Message and data rates may apply. Message frequency may vary. You represent and warrant that the email address(es) and/or telephone number(s) you provided to us belong to you and that you are permitted to receive calls, text (SMS) messages, and/or emails at these contacts. You also acknowledge and agree to Aditi Consulting LLC’s use of AI technology during the sourcing process, including calls from an AI Voice Recruiter. AI is used solely to gather data and does not replace human-based decision-making in employment decisions. Calls may be recorded.
Consent is not a condition of purchasing any property, goods, or services. You may revoke your consent at any time by replying “STOP” to :messages or by contacting
privacy@aditiconsulting.com
.
For information about our collection, use, and disclosure of applicant's personal information as well as applicants' rights over their personal information, please see our Privacy Policy
#AditiConsulting #26-04588
Numbers & Facts
Location
Plano, TX
Salary
$81 Per Hour
Skills
Adobe Product Familyunmatched
Advertisingunmatched
Analysis Skillsunmatched
Artificial Intelligence (AI)unmatched
Automotive Automationunmatched
Brand Managementunmatched
Brand Marketing (Branding)unmatched
Brand Messagingunmatched
Business Administrationunmatched
Campaignsunmatched
Channel Marketingunmatched
Communication Skillsunmatched
Consultingunmatched
Cross-Functionalunmatched
Customer Relationship Management (CRM)unmatched
Marketingunmatched
Marketing Campaignunmatched
Messaging Technologyunmatched
Microsoft Excelunmatched
Microsoft Officeunmatched
Microsoft Outlookunmatched
Microsoft PowerPointunmatched
Microsoft Wordunmatched
Multitaskingunmatched
Presentation/Verbal Skillsunmatched
Problem Solving Skillsunmatched
Project/Program Managementunmatched
Promotional Programsunmatched
Purchasing/Procurementunmatched
Salesunmatched
Short Messaging Service (SMS)unmatched
Social Media Marketingunmatched
Speech Technologyunmatched
State Laws and Regulationsunmatched
Telephonyunmatched
User Interface/Experience (UI/UX)unmatched
Writing Skillsunmatched
🎯
Be found by employers
5,500+ employers search our resume database daily. Add yours to get found by recruiters looking for candidates like you.
Level up your application
Professional resume templates
Browse dozens of recruiter approved resume templates, layouts and formats. Choose your favorite and make it your own in minutes.