
Salesforce Business Analyst Vaco LLC
- $100,000–$125,000 Per Year
Description
Citizens Bank is undertaking a multi‑year transformation of its retail branch network, shifting from a cost‑focused footprint to a performance‑driven, growth‑oriented distribution model. The Senior Business Insights Analyst, Branch Network Distribution will play a central role in enabling that transformation.
This role is responsible for building and maintaining the core reporting, analytics, and management information used to measure and manage branch network performance. The analyst will develop insight across the banker, branch, market, and enterprise levels, translating complex data into clear, decision‑ready perspectives for senior leaders. Key stakeholders include the Head of Distribution Transformation, Head of the Retail Branch Network, and the Head of the Consumer Bank.
This is a hands‑on analytical role with meaningful exposure to executive leadership, requiring both technical depth and strong business judgment.
Key Responsibilities
Network Performance Reporting & Insights
Design, build, and maintain a comprehensive suite of reporting and dashboards that measure branch network performance using leading and lagging indicators.
Develop performance views across multiple levels (banker, branch, market, enterprise) to support day‑to‑day management and long‑term strategic decisions.
Proactively identify trends, risks, and opportunities and translate findings into actionable insights for senior stakeholders.
Data Knowledge, Wrangling & Preparation
Develop deep understanding of branch, banker productivity, customer, and financial data domains.
Use advanced SQL and tools such as Alteryx (or equivalent) to source, cleanse, and prepare high‑quality analytical datasets.
Ensure consistency, accuracy, and clarity of metrics and definitions across reporting outputs.
Business Intelligence & Tool Expertise
Build and maintain semantic data models that enable efficient, scalable reporting and analysis.
Leverage multiple BI and visualization tools to deliver intuitive, decision‑ready insights.
Continuously improve automation, performance, and usability of reporting assets.
Business Partnering & Influence
Serve as a trusted analytical partner to Distribution and Consumer Bank leadership.
Anticipate stakeholder questions and frame insights to support effective decision‑making.
Provide thoughtful, data‑driven recommendations with clear implications and trade‑offs.
People & Project Leadership
Lead analytical initiatives end‑to‑end, including scoping, work planning, execution, and delivery.
Develop project plans, manage timelines, and provide clear status updates to stakeholders.
Mentor and coach junior analysts, helping elevate overall analytical capability.
Executive Communication
Produce polished, executive‑ready materials including presentations, memos, and summaries.
Distill complex analyses into concise narratives tailored to senior leadership audiences.
Ways of Working & Continuous Improvement
Operate independently with strong ownership and accountability for outcomes.
Identify and implement process improvements to increase speed, accuracy, and scalability.
Thoughtfully adopt GenAI tools to enhance analytical productivity while maintaining rigor and governance.
Qualifications
Leadership & Soft Skills
Continuously curious - actively develops new skills and explores better ways to deliver insight and impact.
Hours & Work Schedule
Pay Transparency
The salary range for this position is $110,000 - $135,000 per year, plus an opportunity to earn an annual discretionary bonus. Actual pay is based on various factors including but not limited to the work location, and relevant skills and experience.
We offer competitive pay, comprehensive medical, dental and vision coverage, retirement benefits, maternity/paternity leave, flexible work arrangements, education reimbursement, wellness programs and more. Note, Citizens' paid time off policy exceeds the mandatory, paid sick or paid time-away policy of every local and state jurisdiction in the United States. For an overview of our benefits, visit https://jobs.citizensbank.com/benefits .
Some job boards have started using jobseeker-reported data to estimate salary ranges for roles. If you apply and qualify for this role, a recruiter will discuss accurate pay guidance.
Equal Employment Opportunity
Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague's or a dependent's reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws. At Citizens, we are committed to fostering an inclusive culture that enables all colleagues to bring their best selves to work every day and everyone is expected to be treated with respect and professionalism. Employment decisions are based solely on merit, qualifications, performance and capability.
| Location | MA |
| Salary | $110,000–$135,000 Per Year |





