Senior Communications Partner

Mindlance

Charlotte, NC

Instant Apply

1 day ago

Job Description

Description:
Business Initiative/Purpose: (Goal, Business Impact, Accomplishments from the work)

The AI Discoverability Pod establishes a coordinated operating model, bringing together content, tech, design, corp comm, etc. to execute work across priority workstreams.

Bachelor Degree: (Required, Preferred or Not Required)

Required.

Role Responsibilities: (what they will be doing)

Deliver the external authority strategy: Develop the communications approach for strengthening Client’s presence and credibility across the third-party sources that influence traditional search and AI-generated recommendations.
Identify earned-media and thought-leadership opportunities: Partner with subject-matter experts and business leaders to develop timely, differentiated storylines, commentary, executive perspectives, and proprietary insights that external publishers may reference.
Guide the creation of differentiated, non-commodity content: Help the AEO pod identify perspectives Client can credibly own, including first-party research, expert interviews, proprietary data, calculators, practical guidance, and original insights rather than content that simply repeats commonly available information.
Translate first-party data into compelling external narratives: Work with Analytics, SEO/AEO, and business partners to turn Client data and expertise into media-ready insights, executive talking points, reports, and story angles that can earn citations and backlinks.
Partner on reputation and information-accuracy issues: Help establish a communications response when search engines or AI platforms surface outdated, conflicting, or off-brand information, coordinating with Digital, Product, Legal, Compliance, and reputation-management partners as appropriate.
Partner with Sponsorships, SEO/AEO, and business teams to transform sponsored events and partnerships into authoritative content, brand mentions, backlinks, and external signals that increase discoverability and reinforce key client messages across the digital ecosystem.

Must Have Skills/Prior Experiences: (Vendor should not submit any candidate that does not have these skills/prior experience.)

Bachelor's degree in Marketing, Communications, Business, Digital Media, Information Science, or a related field, or an equivalent combination of education, training, and experience.
Five or more years of experience in digital strategy, SEO, digital marketing, website optimization, content strategy, user experience, or related disciplines.
Strong knowledge of SEO, digital marketing, web analytics, content optimization, and emerging AI-powered search experiences, including an understanding of how content is discovered and surfaced across search engines and answer engines.
Experience leading complex digital initiatives or cross-functional workstreams, including coordinating efforts across content, technology, design, analytics, and business stakeholders.
Ability to identify market trends, evolving search behaviors, competitive opportunities, and emerging technologies to inform digital discoverability strategies and business recommendations.
Strong communication and influencing skills, with the ability to translate complex technical, analytical, or business concepts into actionable recommendations for diverse audiences and senior stakeholders.
Demonstrated ability to lead through influence, provide guidance to teammates, and foster collaboration across multidisciplinary teams in a matrixed environment.
Proficiency with Excel and PowerPoint, including analyzing performance data, developing business cases, and creating executive-level presentations and strategic recommendations.

Plus/Nice to Have Skills/Prior Experiences: (Hiring Manager DOES NOT require these skills/ prior experience. However candidates with any of these will be looked at first.)

Experience using Adobe Analytics or other digital analytics platforms.
SEO & AI search knowledge. Experience using Copilot a plus.
Familiarity with generative AI platforms, AI-powered search experiences, and Answer Engine Optimization (AEO) concepts.
Experience working with external agencies or vendor partners.
Experience developing data-driven content, SEO, or digital optimization strategies.
Financial services or highly regulated industry experience preferred.

EEO
“Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of – Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.”

Numbers & Facts

Location

Charlotte, NC

Skills

Adobe Product Familyunmatched
Analysis Skillsunmatched
Artificial Intelligence (AI)unmatched
Business Caseunmatched
Calculatorsunmatched
Communication Skillsunmatched
Cross-Functionalunmatched
Customer/Client Researchunmatched
Data Analysisunmatched
Data Qualityunmatched
Digital Mediaunmatched
Ecosystemsunmatched
Emerging Technologyunmatched
Financial Servicesunmatched
Information Scienceunmatched
Journalismunmatched
Leadershipunmatched
Legalunmatched
Market Trend Analysisunmatched
Marketing Communicationsunmatched
Microsoft Excelunmatched
Microsoft PowerPointunmatched
Online Marketingunmatched
People Managementunmatched
Performance Analysisunmatched
Search Engine Optimization (SEO)unmatched
Search Enginesunmatched
Technical Writingunmatched
Technical/Engineering Designunmatched
Thought Leadershipunmatched
Time Managementunmatched
Trend Analysisunmatched
User Documentationunmatched
User Interface/Experience (UI/UX)unmatched
Web Analyticsunmatched
Website Optimizationunmatched

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