Description
The Senior Copywriter is responsible for developing compelling, performance-driven copy across direct mail, digital, and integrated fundraising campaigns for nonprofit clients. This role combines strong storytelling with strategic thinking to create emotionally engaging content that drives donor response and supports client objectives.
The Senior Copywriter collaborates closely with art directors, designers, strategists, and cross-functional teams to develop cohesive campaign concepts and execute high-quality creative. This role plays a key part in shaping campaign messaging, maintaining creative standards, and contributing to innovative, results-oriented fundraising work.
Key Responsibilities
- Develop and execute compelling copy across direct mail, email, digital, social, and web channels.
- Translate creative briefs into clear, persuasive messaging aligned with client strategy and fundraising goals.
- Collaborate with art directors and designers to develop integrated campaign concepts and cohesive creative solutions.
- Apply direct response best practices to create content that drives donor engagement and conversion.
- Conduct research and gather insights to inform messaging and target audience.
- Present creative concepts and rationale clearly to internal teams and clients.
- Revise and refine copy based on feedback while maintaining strategic integrity and creative quality.
- Ensure all content aligns with brand voice, client objectives, and campaign strategy.
- Manage multiple projects simultaneously in a fast-paced, deadline-driven environment.
- Stay current on creative trends, digital platforms, and fundraising strategies to enhance campaign effectiveness.
- Contribute to a collaborative creative environment and support continuous improvement of creative output.
Qualifications
Education & Experience:
- Bachelor’s Degree (BA or BS) in English, Communications, Marketing, Journalism, or a related field
- 5–7 years of experience in direct response copywriting, preferably within an agency environment; or an equivalent combination of education and experience.
Preferred experience includes:
- Nonprofit or direct response fundraising campaigns
- Experience across direct mail, email, digital, and social media channels
Knowledge, Skills & Abilities:
- Strong knowledge of direct response copywriting and fundraising strategy.
- Ability to craft compelling narratives that drive donor engagement and action.
- Understanding of multi-channel content development across print and digital platforms.
- Strong conceptual thinking and creative problem-solving skills.
- Ability to translate strategy and creative briefs into effective messaging.
- Excellent written, verbal, and presentation skills.
- Strong attention to detail and commitment to quality and accuracy.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Strong collaboration skills and ability to work effectively with cross-functional teams.
- Ability to incorporate feedback while maintaining creative integrity.
- Experience conducting research and developing audience-informed messaging.
- Self-motivated with the ability to work independently and as part of a team.
Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At AGP we strive to build a diverse, inclusive, and equitable workplace. If you think this role sounds like you, but your experience doesn’t align perfectly with every single qualification or skill in the description, please apply! You could be just the person we are looking for to fill this, or other, roles!
Benefits, Rewards & Perks
We are friendly, smart, curious and passionate about what we do! Working here, you will also enjoy:
- Competitive salaries + quarterly recognition program
- Work-life balance + 100% remote workforce
- Excellent benefits including Health, Dental, and Vision plans, Disability and Company Paid Life Insurance!
- Flexible PTO Policy + Paid Parental Leave
- 401k and company match
- Oh, and don’t forget - You're working with clients who are making a positive difference in the world.