Advertising, Best Practices, Campaigns, Communication Skills, Copy Writing, Cross-Functional, Customer/Client Research, Customer/Consumer Behavior, Dermatology, Leadership, Legal, Maintain Compliance, Market Trend Analysis, Marketing, Marketing Objectives, Multitasking, Online Advertising, Patient Care, Performance Tuning/Optimization, Persuasion Skills, Prescription Drugs, Product Packaging, Project/Program Management, Proofreading, Quality Management, Regulatory Compliance, Sales Prospecting, Search Engine Optimization (SEO), Short Messaging Service (SMS), Social Media, Time Management, Trend Analysis
About Curology
Curology"s mission is to make effective, personalized skincare accessible. We were founded by dermatologists who believe everyone should have access to skincare products that actually work. Today, our licensed dermatology providers have helped millions of patients across all 50 states make that mission a reality.
We combine expert medical care with personalized prescription formulas and dermatologist-developed skincare essentials to deliver science-backed solutions that meet people where they are. Join us in our mission to transform skin health and enhance lives-one patient at a time.
Mission of the Role
The mission of the Senior Copywriter is to shape the voice of Curology"s brands, producing persuasive, strategically grounded copy that moves consumers from awareness to conversion across all touchpoints. Reporting to the Senior Creative Director, the Senior Copywriter owns copy development for Curology and Agency skincare brands, spanning product packaging, digital advertising, email/SMS, social media, and website content.
Success in this role requires an ability to translate marketing objectives into clear, consumer-friendly messaging while maintaining rigorous brand consistency. The Senior Copywriter also anchors trust across the business by collaborating closely with medical and legal partners to ensure all copy meets compliance requirements, protecting patient trust at every touchpoint.
Essential Functions and Impact Areas
Copy Development & Brand Voice
- Develop marketing copy for Curology and Agency skincare brands, including (but not limited to) product packaging & PDP, websites, paid ads, organic social, and email/SMS.
- Maintain and evolve the brand voice consistently across all channels and consumer touchpoints, upholding brand guidelines while innovating over time.
- Translate marketing objectives into copy that is both strategic and compelling, simplifying complex information into clear, consumer-friendly messaging.
- Apply SEO best practices and platform conventions to optimize copy performance across digital channels.
- Edit and proofread meticulously to ensure clarity, accuracy, consistent casing, and error-free grammar and spelling throughout all deliverables.
Campaign & Content Strategy
- Partner with designers and creative peers to develop concepts, big ideas, and cohesive copy and visual expressions for go-to-market campaigns.
- Contribute a clear creative point of view during concepting, grounding ideas in category trends and consumer behavior.
- Craft consumer insight-driven copy that guides prospective customers through the awareness-to-conversion journey.
- Draw on knowledge of the skincare and beauty landscape, including emerging trends and cultural context, to develop copy that connects authentically with target audiences.
Cross-Functional Execution
- Partner with Lifecycle, Paid Media, SEO, and AIO/GEO teams to align copy strategy across performance and owned channels.
- Partner with Medical and Legal teams to refine and clear all copy, ensuring compliance without sacrificing effectiveness.
- Engage confidently with Commercial leadership, bringing a clear, informed point of view into cross-functional discussions.
- Communicate proactively and transparently in a remote environment, flagging blockers and pivoting as business needs shift.
- Manage multiple projects simultaneously and independently, meeting deadlines with minimal supervision.
- Navigate ambiguity with a proactive mindset - this role operates in a high-change environment where the ability to adapt, maintain quality, and keep moving is essential.