About the Role:
Writing & Concepting
Write copy across campaigns, digital experiences, social, CRM, web, video scripts, product surfaces, and performance channels
Contribute ideas alongside designers, art directors, and content strategists
Craft headlines, short-form copy, product messaging, and performance-driven variants
Write and iterate quickly across structured formats, including messaging matrices and testing frameworks
Brand Voice & Tone
Apply McAfee's tone of voice and copy guidelines consistently across your work
Flag gaps or inconsistencies in guidelines as products and channels evolve
Take feedback from senior writers and creative leads to sharpen craft over time
Performance & Iteration
Write and test copy variants for paid social, search, and other performance channels
Use performance data and learnings to inform revisions and future concepts
Balance brand consistency with what the data shows is working
Collaboration
Work closely with the in-house creative team to deliver integrated work
Partner with Product Marketing and Growth to translate strategy and benefits into copy
Support external agency partners in maintaining voice and creative consistency
About You:
6–8 years of copywriting experience, including time in-house/client-side (not agency-only)
Some experience writing for performance marketing — paid social, search, or similar channels where copy is tested and iterated against data
Portfolio demonstrating range across brand and performance work (required)
Experience writing for consumer brands; tech or subscription experience is a plus
Strong fundamentals: clean, clear writing with good editorial instincts
Comfortable taking direction and feedback, with a desire to grow craft and scope over time
Collaborative and proactive in a lean team environment
Able to manage multiple projects and shift between conceptual and structured writing
We're serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status. Pay Range: The anticipated compensation for this position is USD $95,890.00/Yr. - USD $157,540.00/Yr. depending on experience and qualifications. Job Applicant Privacy Notice: Please click here to view and download the Job Applicant Privacy Notice, which applies to all McAfee job applicants who are residents of the state of California.
| Location | San Jose, California |
| Job Type | Full-time |
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