Title: Senior Demand Generation Manager
Reporting to: VP of Growth
Location: Tampa Bay, FL
We are Systal: a global managed network, cloud and security transformation specialist.
We provide complex and strategic technology services for enterprise businesses, managing 200,000+ assets across 93 countries. These services help our customers achieve strategic technology transformation and maximise the business value, security and innovative potential of their IT infrastructure.
Position Overview
Systal is hiring a Senior Manager, Global Demand Generation to own multi-channel strategy for a B2B services and technology business operating across North America and the UK. Systal's customers are complex enterprise organizations with multiple stakeholders.
This role builds and runs the always-on demand engine: paid media, organic and content-driven programs, and lifecycle nurture that convert prospects into sales-ready opportunities. Focused on net-new-logo acquisition lead generation, the Senior Manager reports to the VP of Growth and partners closely with sales leadership to keep the funnel accountable to pipeline and revenue targets.
Key Responsibilities
Channel strategy and execution
- Own the multi-channel demand generation strategy, including paid search, paid social, display, and organic programs, to build a consistent flow of net new logo pipeline
- Build and scale always-on programs, including evergreen content distribution, retargeting, and website conversion paths
- Manage a content and thought leadership calendar, partnering with sales and subject matter experts across the business
- Manage relationships across multiple paid media, content, and product marketing agency partners, setting briefs, reviewing performance, and holding each to shared KPIs
- Own the advertising budget and the vendor budget for content creation, allocating spend across channels and agencies
Marketing automation and lifecycle
- Own nurture workflows and segmentation within the marketing automation platform
- Partner with sales and revenue operations to define lead qualification criteria and service level agreements between marketing and sales
Awareness to demand
- Own the full path from top-of-funnel brand awareness to demand generation
- Brief and direct an outsourced brand and creative agency to produce the assets and messaging both ends of that path need
- Keep voice and positioning consistent as campaigns move from awareness through to demand
Team management
- Manage and develop a junior demand generation team member, setting priorities and reviewing execution quality across channels
Qualifications
- 6 or more years of B2B demand generation experience, with a track record of owning multi-channel strategy end to end
- Experience managing paid media channels directly or through multiple agency partners
- Hands-on experience with a marketing automation platform (HubSpot experience preferred)
- Prior experience managing or mentoring at least one direct report
- Comfortable operating in a global or multi-region business, coordinating campaigns across time zones and markets
- Working knowledge of brand and messaging principles; does not need to have owned brand strategy directly
- Strong analytical skills, with the ability to translate channel performance into decisions on budget and mix