Job Description
Job Description
The Senior Digital Product Manager is responsible for shaping, delivering, and continuously improving digital products that create meaningful customer experiences and measurable business value. This role owns the product vision, roadmap, prioritization, and performance of digital capabilities across web, mobile, eCommerce, omnichannel, and internal platforms. The ideal candidate combines customer empathy, analytical discipline, technical fluency, and strong cross-functional leadership to turn business goals and user needs into successful digital solutions.
What Would You Do? The Specifics.
- Define and maintain the product vision, strategy, roadmap, and success metrics for assigned digital products.
- Translate customer needs, business objectives, market trends, and data insights into prioritized product requirements and user stories.
- Own and manage the product backlog, balancing customer impact, revenue opportunity, operational needs, technical feasibility, and delivery capacity.
- Partner closely with UX, engineering, analytics, marketing, operations, merchandising, customer support, legal, and other stakeholders to deliver high-quality digital experiences.
- Lead product discovery activities, including customer research, competitive analysis, journey mapping, usability testing, and opportunity sizing.
- Drive agile ceremonies and delivery alignment, including sprint planning, backlog refinement, acceptance criteria, release readiness, and post-launch validation.
- Use data, experimentation, A/B testing, and performance reporting to identify opportunities, measure outcomes, and continuously improve product performance.
- Coordinate go-to-market planning, launch communications, stakeholder training, and adoption support for new digital capabilities.
- Monitor product health, customer feedback, defects, accessibility considerations, and operational issues; prioritize enhancements and fixes accordingly.
- Communicate roadmap progress, trade-offs, risks, dependencies, and results clearly to executive leaders and cross-functional partners.
Numbers & Facts
| Location | Alpharetta, GA |
| Industry | Retail |
| Company Size | 5,000 to 9,999 employees |
| Year Founded | 1990 |
| Website | http://www.nationalvision.com |
Benefits
401K, Flexible Spending Accounts, Retirement / Pension Plans, Tuition Reimbursement, Life Insurance, Merchandise Discounts
About Company
National Vision (NVI) was founded in 1990 to operate Vision Centers for Walmart. In 2005, Berkshire Partners acquired NVI as well as America's Best Contacts & Eyeglasses and simultaneously merged the two companies. At the time of acquisition, America's Best had just 112 stores.
In January 2009, NVI acquired Eyeglass World and successfully turned around the retailer through a completely new merchandising and marketing strategy.
In 2011, NVI acquired long-time partner, AC Lens, which is now one of the largest online contact lens providers in the United States.
Today, National Vision remains focused on making quality eye care and eyewear more affordable and accessible as we continue to expand across the country.
Skills
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