Senior External Communication & Leadership Strategist

Job#: 3058257

Job Description:

Senior Digital Content & AI Search Strategist

Location: Charlotte, NC

Role Overview

The Senior Digital Content & AI Search Strategist will develop and execute the external authority strategy, strengthening presence and credibility across third-party sources that influence traditional search and AI-generated recommendations. This professional will partner with business leaders and subject-matter experts to identify earned-media opportunities and guide the creation of highly differentiated, non-commodity content. The role requires translating first-party data into compelling external narratives and managing reputation or information-accuracy responses across digital and AI platforms.

Key Responsibilities

• Deliver the external authority strategy by developing the communications approach to strengthen presence and credibility across search and AI-generated recommendations.
• Identify earned-media and thought-leadership opportunities, partnering with business leaders to develop timely story angles, commentary, and proprietary insights.
• Guide the creation of differentiated, non-commodity content, identifying perspectives the organization can own, including first-party research, expert interviews, and practical guidance.
• Translate first-party data into compelling external narratives, working with analytics and optimization teams to turn data into media-ready insights, reports, and story angles.
• Partner on reputation and information-accuracy issues, coordinating communications responses when platforms surface outdated, conflicting, or off-brand information.
• Collaborate with sponsorship and digital teams to transform sponsored events and partnerships into authoritative content, brand mentions, and external signals that increase discoverability.

Required Qualifications

Education: Bachelors degree in Marketing, Communications, Business, Digital Media, Information Science, or a related field, or an equivalent combination of education, training, and experience.

Experience: Five or more years of experience in digital strategy, search engine optimization, digital marketing, website optimization, content strategy, user experience, or related disciplines.

Technical Skills: Strong knowledge of search optimization, digital marketing, web analytics, content optimization, and emerging AI-powered search experiences, including an understanding of how content is discovered and surfaced. Proficiency with Excel and PowerPoint for analyzing performance data and creating strategic recommendations is required.

Experience using Adobe Analytics or other digital analytics platforms.

Familiarity with generative AI platforms, AI-powered search experiences, and Answer Engine Optimization (AEO) concepts.

Experience working with external agencies or vendor partners.

Financial services or highly regulated industry experience.

Everforth Apex is a world-class IT services company that serves thousands of clients across the globe. When you join Everforth Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRateds Best of Staffing in Talent Satisfaction in the United States and Great Place to Work in the United Kingdom and Mexico.

Everforth Apex uses a virtual recruiter as part of the application process. Click here for more details. By applying for this job, you agree to receive calls, AI-generated calls, text messages, or emails from Everforth Apex and its affiliates, and contracted partners. Frequency varies for text messages. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You can reply STOP to cancel and HELP for help. You can access our privacy policy at https://www.apexsystems.com/privacy-policy

Everforth Apex Benefits Overview: Everforth Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection. We offer an ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure. Everforth Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts. In terms of professional development, Everforth Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Everforth Apex has a dedicated customer service team for our Consultants that can address questions around benefits and other resources, as well as a certified Career Coach. You can access a full list of our benefits, programs, support teams and resources within our 'Welcome Packet' as well, which an Everforth Apex team member can provide.

Everforth Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Everforth Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law.

If you require an accommodation under the Americans with Disabilities Act to participate in an interview with a virtual recruiter or to use our website for a search or application, please contact our Benefits Department at [email protected] or 804-523-8228. Please note that this contact information is strictly to be used for medical ADA accommodations and that no other inquiries will be answered.

UnitedHealthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Everforth Apex Systems.

Employee Type:

Contract

Location:

Charlotte, NC, US

Job Type:

Date Posted:

November 4, 2026

Pay Range:

$70 - $74 per hour

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