Position OverviewThe Senior Graphic Designer serves as the College's lead creative professional and is responsiblefor developing high-quality visual communications that advance Talladega College's mission,strategic priorities, and institutional brand. Reporting to the Director of Communications andMarketing, this position provides creative leadership for the design, production, andimplementation of print, digital, multimedia, and environmental graphics that supportrecruitment, institutional advancement, enrollment management, academic affairs, athletics,student engagement, alumni relations, and presidential initiatives.The Senior Graphic Designer collaborates with faculty, staff, administrators, students, andexternal vendors to create compelling visual communications that enhance the College'sreputation and ensure brand consistency across all platforms. The position serves as a brandambassador by maintaining the integrity of the College's visual identity while utilizinginnovative design strategies, emerging technologies, and multimedia storytelling to engagediverse audiences.Essential Duties and ResponsibilitiesCreative Strategy, Brand Management, and Marketing Design and develop creative concepts that support Talladega College's strategicmarketing and communications initiatives. Collaborate with the Director of Communications and Marketing to develop and executeintegrated marketing campaigns supporting admissions, enrollment management,institutional advancement, alumni engagement, athletics, academic affairs, student affairs,and major institutional initiatives. Produce high-quality print and digital communications including brochures, annualreports, magazines, newsletters, invitations, advertisements, presentations, digitalpublications, environmental graphics, signage, event collateral, and promotionalmaterials. Ensure consistency with the College's visual identity standards, including typography,color palettes, photography, logos, templates, and graphic elements. Assist in developing, implementing, and maintaining the College's Brand StandardsGuide and visual identity system. Recommend innovative creative strategies that strengthen institutional visibility, supportenrollment and fundraising goals, and enhance the College's reputation.Digital Design, Multimedia, and Creative Content Design graphics and digital assets for the College website, email marketing, social media,digital advertising, presentations, and other online communications. Develop multimedia content, including motion graphics, animations, infographics, digitalillustrations, interactive content, and short-form videos that support institutionalstorytelling. Utilize Adobe Creative Cloud, Canva Pro, and other emerging creative technologies todevelop engaging visual communications. Capture and edit photography and videography for campus events, student life,academics, athletics, alumni engagement, and institutional marketing initiatives. Maintain and organize the College's digital asset management system, includingphotography, graphics, logos, templates, brand assets, videos, and archived creativematerials. Stay current with emerging design trends, AI-assisted creative tools, accessibilitystandards, and best practices in higher education marketing and communications.Creative Project Leadership, Production, and Analytics Manage multiple creative projects simultaneously from concept through final productionwhile ensuring quality, accuracy, and timely completion. Meet with campus clients to define project goals, target audiences, scope, timelines,budgets, and deliverables. Coordinate print production, including file preparation, proofing, color management,vendor communications, production oversight, and delivery. Manage relationships with printers, promotional product vendors, photographers,videographers, and other external creative partners. Maintain project schedules, production workflows, and creative documentation whileidentifying opportunities to improve efficiency and service delivery. Utilize data and analytics from digital platforms, website traffic, email marketing, andsocial media channels to evaluate the effectiveness of creative campaigns and recommendimprovements that increase audience engagement, strengthen brand awareness, andsupport institutional goals. Monitor campaign performance and provide recommendations based on engagementmetrics, user behavior, and marketing outcomes. Support major College events, including Convocation, Commencement, Homecoming,Founders' Day, Alumni Reunion, fundraising campaigns, presidential events, and otherinstitutional initiatives. Serve as a collaborative creative resource by providing design consultation and visualcommunication solutions to faculty, staff, and administrators.Minimum QualificationsRequired Bachelor’s degree in graphic design, visual communications, digital media, fine arts,marketing, communications, or a closely related field. Minimum of three (3) years of progressively responsible professional graphic designexperience. Demonstrated expertise using Adobe Creative Cloud, including Photoshop, Illustrator,InDesign, Acrobat, Premiere Pro, and After Effects. Demonstrated proficiency using Canva Pro and Microsoft Office 365. Experience designing for both print and digital media. Strong portfolio demonstrating creative excellence, brand development, and integratedmarketing campaigns. Excellent project management, organizational, and communication skills. Ability to manage multiple projects simultaneously while meeting deadlines.SalarySalary is competitive and commensurate with education, experience, and qualifications.Application ProcessQualified applicants should submit: Talladega College Employment Application Cover Letter Resume or Curriculum Vitae Three Professional References Copies of College Transcripts (official transcripts required upon hire) Portfolio or examples of communications, marketing, branding, or media work(preferred)Application materials should be submitted to: h r@talladega.edu. The packet consists of the TCapplication, cover letter, resume, listing of at least three (3) professional references, and copiesof college transcripts. Official transcripts will be required if hired in the position.An equivalent combination of education and experience from which comparable knowledgeis acquired may be considered.
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