Campaign Strategy & GovernanceLead CRM campaign planning across Email SMS Push Triggered Communications Loyalty and Clienteling initiatives.Own campaign governance prioritization and resource planning to ensure execution quality and business impact.Partner with Creative Brand Marketing E-Commerce Retail and Merchandising teams to deliver cohesive client experiences.Drive continuous optimization through testing personalization segmentation and performance analysis.Client Journey & PersonalizationLead the evolution of Diors omnichannel client journey ensuring consistency across Dior.com boutiques loyalty and clienteling touchpoints.Partner with CRM Analytics and Data Product teams to develop scalable personalization strategies powered by first-party data.Identify opportunities to improve client experience through automation behavioral triggers predictive audiences and dynamic content.Champion new CRM capabilities that enhance personalization while maintaining Diors luxury positioning.Business Performance & AnalyticsOwn CRM business KPIs includingRevenue ContributionClient RetentionRepeat Purchase RateClient Lifetime ValueEngagement MetricsDatabase GrowthCampaign PerformancePersonalization PerformanceTranslate performance insights into actionable business recommendations.Present CRM performance strategic initiatives and business opportunities to senior leadership.Cross-Functional LeadershipServe as the primary CRM business partner across Retail E-Commerce Beauty Tech Client Experience Data & Analytics and Global CRM teams.Collaborate with Product and Technology teams to prioritize CRM capabilities automation and client experience enhancements.Support the implementation of new CRM technologies and omnichannel initiatives.SUPERVISION RECEIVEDSr. Director CRM & Data