Senior Manager, CRM Commercial Applications

Company Overview Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award-winning printers, sewing machines, P-touch labelers, and more. Brother International Corporation (BIC) was established in 1954, marking over 70 years of operations in the United States. Our Americas headquarters is located in Bridgewater, New Jersey. BIC is a wholly owned subsidiary of Brother Industries Limited (BIL), which was founded in 1908 in Nagoya, Japan, and operates in more than 30 countries worldwide. Brother's Americas presence includes subsidiaries in Canada, Mexico, Brazil, Argentina, Chile, and Peru. Why Work at Brother? Brother USA has consistently been recognized as a best place to work, reflecting our commitment to fostering a workplace culture aligned with our core values of being inclusive, collaborative, customer-centric, and socially responsible. We value work-life balance and flexibility, and as a result have introduced policies such as our hybrid office schedule, casual dress code, and flexible Fridays, which allow us to wrap up meetings for dedicated focus time or to start our weekends sooner, year-round. Our commitment to employee growth and development is demonstrated through our offering of facilitated courses and certificate programs and our investment in resources that enable self-paced learning. Role Overview The Senior Manager, CRM Commercial Application guides and leads the technical direction for the development, design, and systems integration of multiple CRM systems that support various commercial business processes across Marketing, Sales, and Service. This position prepares solution designs and guides other technical resources in developing the designs. This position also leads in technical research and development design to enable continuous innovation within the cloud application space, and ensures that system hardware, software, operating systems, and related policies and procedures adhere to organizational specifications, values, and goals. Duties & Responsibilities Design & System Management Lead the development design of business systems solutions from conceptualization through stabilization using various computer platforms Analyze and translate business requirements into technical specifications, present options, evaluate and recommend solutions Drive out unperceived business needs, leverage existing solutions (across Brother companies, publicly available, vendor packages, etc.) where appropriate Proactively identify and communicate process and system improvement ideas to IT or business Support development and oversee the implementation of approved project plans and activities Collaborate with other application managers to support various marketing platforms (Pardot, Salesforce Marketing Cloud, Data Cloud, etc.) Recommend new systems or services, system upgrades, or other infrastructure improvements Research industry trends and proactively communicate issues of relevance to decision-makers Collaborate with team members and internal customers across the organization to ensure business requirements and IT resources are aligned and understand the solutions being developed Salesforce for Sales/ Service Design and implement scalable end user security model for the CRM Application. Ensure secure access to the systems including the activation and deactivation of users. Oversee the continued support and development of the Salesforce Sales application as needed and prioritized by the Brother sales teams Oversee the current needs for Salesforce related Service solutions in support of those business areas needing this application Manage team through implementation of all configurations and light customizations for the SFDC system and related integrations Vendor Management Maintain vendor relationships to keep informed of IT industry trends Determine hardware and / or software needs Coordinate maintenance activities Mentorship & Training Develop logical, thoughtful, intuitively sequential training documents Provide leadership, technical guidance to staff. Deliver constructive feedback to individual team members and their respective manager regarding performance on projects and support work Apply new technical skills as driven by business need and/or technology advancements Experience & Qualifications Education Bachelor's Degree (or equivalent experience) Information Technology, Business, or related field Experience Minimum 10 years Business Process redesign and integration with various Enterprise solutions; Project and Program Management experience; Salesforce functional and configuration experience, translating and streamlining business processes within Salesforce to transform overall end-to-end operations; Experience working in a business-facing role supporting CRM systems where coordination with IT resources is required Licenses and Certifications Salesforce Administrator Salesforce Advanced Administrator Salesforce Architecture (Application and/or System) Languages Preferred French-Canadian Portuguese Software/Technical Skills Salesforce Development (APEX, SOQL, Flows, etc) Knowledge of Atlassian Suite (Jira / Confluence) Knowledge of application development technologies, methodologies, and standards DevOps process and tools (CI/CD, Copado, Elements.Cloud) Other Skills/Knowledge/Abilities Ability to lead and train large groups of users on business process and system utilization Excellent data analysis, analytic and problem-solving skills Ability to drive continuous improvement Ability to identify current or future problems or opportunities; ability to analyze, synthesize, and compare information to understand issues, identify cause/effect relationships and explore alternative Ability to adjust style/technique to assist group process and understanding Ability to demonstrate effective verbal/written/listening skills Ability to work with diverse groups, resolve conflicts, and lead teams to achieve desired results Ability to seek out, build, foster, and maintain productive relationships and networks to meet goals and achieve results Ability to use knowledge of internal/external factors impacting the industry to make decisions and take intelligent risks Ability to remain focused in the face of ambiguity/change and lead change positively Additional Details for This Role This role will be a hybrid role. Subject to business needs, employees may work remotely up to two days per week. Assigned office days will be determined by your manager. #LI-Hybrid Base Salary The targeted base salary range for this position is $150,000 - $190,000 per year. Base salary is determined by the education, experience, knowledge, skills, and abilities of the successful candidate, as well as factors such as internal equity, cost of labor in the hiring location, and alignment with market data. Additional Compensation This position is eligible for a 20% bonus at 100% of target, with the opportunity to achieve above 100% dependent on company performance and in alignment with company bonus plans. Bonus awards are discretionary and contingent upon individual performance as well as Brother achieving its corporate objectives, in accordance with the applicable bonus plan in effe Our Benefits We offer a comprehensive benefits package with diverse plan options to meet your family's needs, including health, vision, and dental insurance-all effective from day one of employment. Under our 401(k) retirement savings plan, we match up to 100% of the first 4% of employee contributions, with employer matches vesting immediately. Additionally, we offer an educational assistance program that reimburses up to 100% of tuition, lab fees, textbooks, and other related expenses for qualifying programs. Details are available at  https://mybenefits.nfp.com/Brother/2026/guidebook/ Our Mission, Vision & Culture Our mission is to live our "at your side" promise to simplify and enrich the lives of our customers, employees, and communities. We aim to be where people and technology meet, providing products and solutions that enhance how people live, work, and create. We look to our strategic culture drivers - accountability, authenticity, boldness, and excellence - to enable us to consistently deliver on our vision, mission, and shared values. These drivers help us shape a culture that empowers the business to succeed. About Where We Work Brother's corporate headquarters for the Americas is in Bridgewater, NJ, across from the Bridgewater Commons Mall. This location houses key corporate functions, including HR, legal, finance, IT, and supply chain, and a significant presence of our business unit leadership and marketing teams. Our manufacturing and distribution facility in Bartlett, TN spans an impressive 1.5 million square feet - equivalent to 26 football fields - and is located on Brother Boulevard. In addition to the distribution center operations team, this facility hosts several other departments, including our customer service group. Brother also has employees based in other locations, such as Westminster, CO, where many of our marketing and product engineering team members from the mobile solutions division operate, as well as our distribution centers in Richmond, VA and Perris, CA. Additionally, our outside sales teams work remotely within their territories, staying geographically close to the accounts they support to ensure they are always "at your side" for our customers. Equal Opportunity Employer (EOE) Statement Brother International Corporation ("Brother") is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, disability, or any other characteristic protected by applicable local, state or federal laws. Brother is committed to providing reasonable accommodations to individuals with disabilities throughout the application or interview process. If you need an accommodation, please contact us at eoe_applicant_accommodations@brother.com .