Senior Manager, Digital and Web Marketing

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Senior Manager, Digital and Web Marketing

• Location

New York City, NY

• Career Area

Marketing

• Job Type

Full-time

• Job ID

#107791

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The GALLO team is aware of fraudulent activity targeting candidates. All legitimate recruitment emails will be sent from a @gallocareers.com or gallo@successfactors.com email address, or from a verified LinkedIn profile. We will never ask for payment, banking details, or personal financial information at any stage of the recruitment process. If you receive a suspicious message, please report it and verify with the GALLO team before responding.

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Senior Manager, Digital and Web Marketing

Job Req ID: 107791

Job Type: Full-time

Work Category: Hybrid Telecommute,

Application Close Date:

Sponsorship: Not Available

Compensation: $151,000 - $226,600

Gallo Privacy Policy

We are GALLO

Were a family-owned company with a 90+ year legacy, thats consistently recognized as a Glassdoor Best Places to Work. We have 130+ brands in our total alcohol beverage portfolio including wine, malt, spirits, and ready-to-drink beverages. Were home to the #1 wine and spirits brands in the U.S. - Barefoot Wine & High Noon and are the official sponsors of the NFL, NHL, UFC, and PGA of America.

View our Corporate Values and Mission Statement here.

Location: Must be willing and able to be based in NYC, NY (Requires 3 days per week onsite)

A Taste of What Youll Do

Join GALLO as our Senior Manager, Web & Digital Marketing and lead the strategies that shape how consumers discover, engage with, and experience our brands across digital channels. Youll bring together websites, email/SMS, SEO, CRM, paid media landing pages, and emerging AI-driven search to create connected consumer journeys that drive brand growth and business results.

As a digital marketing subject matter expert, youll turn data into action. Youll lead A/B testing, conversion rate optimization, audience segmentation, analytics, and personalized marketing programs while advancing Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). Youll partner across brand, MarTech, social, creative, data and insights, PR, paid media, and external agencies to build integrated strategies and continually improve the consumer experience.

Youll also shape the future of our digital marketing organization. From evolving operating models and assessing readiness for emerging capabilities to managing resources through Agile/Scrum practices, youll help ensure our team scales with the business. As a people leader, youll coach and develop talent, champion the thoughtful use of AI tools, establish scalable best practices, and create an environment where innovation, collaboration, and continuous learning translate into meaningful results.

What Youll Need

• Bachelors degree plus 8 years of digital and/or e-commerce experience reflecting increasing levels of responsibility; OR Masters degree plus 6 years of digital and/or e-commerce experience reflecting increasing levels of responsibility; OR High School Diploma or State-issued equivalency certificate plus 12 years of digital and/or e-commerce experience reflecting increasing levels of responsibility.
• Supervisory or managerial experience.
• Strong knowledge of contemporary digital media (websites, search, social, content marketing, video, mobile, CRM Strategy).
• Proficient in MS Word and MS Excel at an intermediate level.
• Proficiency with digital platforms/tools, including but not limited to:
• Web content management systems (author/publish, content management, tagging)
• CRM/ESP Systems (Marketing Cloud, Klaviyo)
• Web analytic tools (Google Analytics, Google Search Console)
• Project management tools (AirTable, JIRA)
• Strong project management skills with the ability to effectively partner cross-functionally.
• Working knowledge of Agile/Scrum methodology and other project/resource management approaches (e.g., Waterfall, Kanban), with the ability to apply the right method based on team and business needs.
• Demonstrated ability to leverage AI tools to drive operational efficiency, accelerate speed-to-market, and support ideation and collaboration.
• Strong analytical skills and demonstrated ability.
• Required to travel by air and automobile up to 25% of the time.
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
• Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.

How Youll Stand Out

• 4 years of specific experience in contemporary digital media (websites, search, social, content marketing, video, mobile, CRM Strategy).
• Deep understanding of paid medias role in cross-channel digital strategies ensuring a unified consumer journey.
• Experience in developing end-to-end customer journeys and designing automated marketing programs leveraging CRM data.
• Expertise in managing website strategy to optimize for emerging AI and generative search changes, maintaining organic visibility and user experience.
• Expertise in Answer Engine Optimization (AEO) and generative/AI search strategy, maintaining organic visibility and user experience as brand discoverability and consumer search behavior evolves.

To view a full job description, please click here.

Our Benefits & Perks

We are committed to providing competitive compensation, perks, and a culture that supports your well-being. Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more! Additional information will be provided before your first interview.

The Fine Print

• The Company does not sponsor for employment-based visas for this position now or in the future.
• We offer a broad salary range to allow for long-term growth. Actual compensation paid within the range will be determined by multiple factors, including, but not limited to, education, experience, knowledge, skills and abilities, internal equity, and alignment with market data. Although we estimate the successful candidate hired into this role will be placed between the entry point and middle of the range, the decision will be made on a case-by-case basis related to these factors. In addition to the salary, this position may be eligible for bonuses, incentive plans, or participate in tasting room tip pools, as applicable.
• This position will be based in the location(s) specified in the job posting with an option for occasional telecommuting. You will be expected to live within a commutable distance.
• It is the Companys policy for job postings to be open to internal candidates for a minimum of 5 days and to external candidates, if applicable, for a minimum of 3 days.

Gallos policy is to afford equal employment opportunities to all applicants and employees and not to discriminate on the basis of race, traits associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, sexual orientation (actual or perceived), transgender status, sex stereotyping, pregnancy, childbirth or related medical conditions, reproductive health decision making, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. Nor will Gallo discriminate based on a perception that an individual has any of the foregoing characteristics or is associated with a person who has, or is perceived to have, any of those characteristics.

Gallo will comply with state and local laws prohibiting discrimination for lawful out-of-work behavior, such as off-duty use of cannabis away from the workplace (subject to federal and state law exceptions), the existence of non-psychoactive cannabis metabolites in hair, blood, urine, or other bodily fluids as determined by a drug screening test (subject to federal and state law exceptions).

We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodation for candidates with disabilities in our recruiting process. If you need any assistance or accommodation due to a disability, please let us know at 209.341.7000.

Gallo is enrolled in the Department of Homeland Securitys E-Verify program and will use the program to verify the employment eligibility of all newly hired employees as required.

E-Verify Notice

Right to Work

Employee Polygraph Protection Act

Family Medical Leave Act

USERRA Notice

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