Location: Philadelphia or Denver, US (Hybrid)
Position Summary:
Bentley Systems is seeking a strategic and technically proficient Senior Manager, Global Marketing Technology to lead the strategy, governance, and evolution of our global marketing technology ecosystem. Reporting to the Director, Content Strategy and Operations, this role is responsible for defining and executing the long-term marketing technology roadmap, ensuring systems are scalable, integrated, secure, and aligned with business objectives.
The Senior Manager will oversee Bentley's marketing technology stack, manage the Marketing Operations team, and drive innovation through the adoption of AI-powered solutions that enhance how marketing plans, executes, and measures its work. This role serves as a key liaison between Marketing, IT, Security, Legal, Data, and other cross-functional teams to ensure technology investments deliver measurable business value.
Responsibilities:
- Define and lead the global marketing technology strategy and multi-year roadmap, establishing the target-state architecture and prioritizing investments that support business growth and operational efficiency.
- Govern Bentley's marketing technology ecosystem, including system ownership, user access, change management, documentation standards, and platform performance.
- Oversee data flow and integrations across marketing, sales, customer success, product, and analytics platforms, ensuring data accuracy, consistency, privacy, and regulatory compliance.
- Lead and develop the Marketing Operations team by establishing priorities, workflows, service standards, and operational best practices.
- Manage the evaluation, selection, implementation, renewal, consolidation, and retirement of marketing technology solutions through structured vendor and build-versus-buy assessments.
- Partner with Marketing leadership to define and execute Bentley's AI strategy, identifying opportunities to leverage AI and agentic workflows to improve productivity, decision-making, and marketing performance.
- Evaluate emerging AI-enabled technologies and establish governance frameworks covering security, data usage, quality standards, compliance, and cost management.
- Translate business requirements into actionable technology solutions and prioritized implementation plans, working closely with IT, Security, Legal, and Data teams.
- Establish key performance indicators for marketing technology platforms, including system reliability, user adoption, utilization, data quality, and return on investment.
- Drive global adoption of marketing technology platforms through training, enablement programs, user support, and comprehensive documentation.
- Communicate technology strategies, recommendations, and trade-offs effectively to stakeholders and senior leadership.
Qualifications:
- Bachelor's degree in Marketing, Information Systems, Business, Computer Science, or a related field, or equivalent practical experience.
- 8+ years of experience in marketing technology, marketing operations, revenue operations, or a related discipline within a complex B2B technology or software organization.
- Demonstrated experience developing and managing an enterprise marketing technology roadmap across multiple functions, geographies, or business units.
- Strong expertise with marketing automation, CRM, analytics, reporting, integration, and content management technologies.
- Hands-on experience with Salesforce and Marketo is required.
- Strong understanding of data management, system integrations, governance practices, and privacy regulations, including GDPR and CCPA.
- Experience leading vendor evaluations, proof-of-concept initiatives, technology selection processes, and build-versus-buy analyses.
- Experience leveraging generative AI and agentic AI technologies within business processes and marketing workflows.
- Proven success leading teams and managing cross-functional initiatives involving multiple stakeholders.
- Excellent communication and presentation skills, with the ability to convey complex technical concepts to both technical and non-technical audiences.
Preferred Qualifications:
- Experience managing enterprise-scale marketing technology ecosystems within a global software, SaaS, or technology company.
- Familiarity with customer data platforms (CDPs), data warehouses, business intelligence tools, and advanced marketing analytics solutions.
- Experience partnering closely with IT, Security, Data Governance, and Legal teams on enterprise technology initiatives.
- Knowledge of AI governance frameworks, responsible AI practices, and emerging trends in marketing automation and customer engagement technologies.
- Advanced understanding of marketing attribution, segmentation, lead management, customer journey orchestration, and performance measurement.
- Experience leading organizational change management, technology adoption, and digital transformation initiatives.
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This is a Hybrid role.
What We Offer:
- Step into a collaborative work environment where ideas flourish, and teamwork propels us forward towards shared success.
- An attractive salary and benefits package.
- Bentley Impact Day: take a day off from work to volunteer with an organization of your choice.
- Celebrate milestone achievements and moments that matter through our colleague recognition award programs and our Bentley Achievers platform.
- A commitment to inclusion, belonging and colleague wellbeing through global initiatives and resource groups.
- Be part of a company committed to making a real difference by advancing the world's infrastructure for better quality of life, where your contributions help build a more sustainable, connected, and resilient world. Discover our latest user success stories for an insight into our global impact.
Who We Are:
Bentley Systems (Nasdaq: BSY) is the infrastructure engineering software company. We provide innovative software to advance the world's infrastructure - sustaining both the global economy and environment. Our industry-leading software solutions are used by professionals, and organizations of every size, for the design, construction, and operations of roads and bridges, rail and transit, water and wastewater, public works and utilities, buildings and campuses, mining, and industrial facilities. Our offerings, powered by the iTwin Platform for infrastructure digital twins, include MicroStation and Bentley Open applications for modeling and simulation, Seequent's software for geoprofessionals, and Bentley Infrastructure Cloud encompassing ProjectWise for project delivery, SYNCHRO for construction management, and AssetWise for asset operations. Bentley Systems' 5,200 colleagues generate annual revenues of more than $1 billion in 194 countries.
Equal Opportunity Employer:
Bentley is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, sex, sexual orientation, gender identity, disability, pregnancy, protected veteran status, religion, national origin, age, genetic information or any other protected characteristic. This commitment extends to all aspects of employment, including, but not limited to, hiring, placement, promotion, compensation, and training. Know Your Rights as an applicant under the law.
Bentley Policy on EEO, Affirmative Action and Pay Transparency Non-Discrimination
Bentley participates in e-Verify / Bentley participate in e-Verify / Right to Work Notice
Request an Accommodation:
As an Equal Opportunity Employer, Bentley is committed to providing reasonable accommodations to applicants with disabilities. We encourage you to request a reasonable accommodation if you are not able to fully use or access our online application system. You can make an accommodation request by calling 610-458-5000 or sending us an email at disabilityrequest@bentley.com