Senior Manager, Partner Marketing

Senior Manager, Partner Marketing

California / Campbell, CA

Marketing - Demand Gen /

Full-Time /

Hybrid

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Senior Manager, Partner Marketing

You drive the marketing relationship with Acceldata's technology/ISV and channel partners and turn it into joint demand, awareness, and enablement. Leverage the doors opened by the Partnership team to build a strong relationship with the partner's marketing organization. You find the joint events, the co-sponsorships, the campaigns, and you deploy the budget to make them happen while keeping the Partnership team appraised of the actions.

What you'll do

Build the co-marketing demand engine

• Plan and run joint campaigns, field events, webinars, and co-sponsorships with technology/ISV and channel partners.
• Identify the opportunities independently. Know which events a partner is attending, where a co
• sponsorship makes sense, which campaign fits which partner, without waiting for the Partnership team to surface them.
• Deploy market development funds (MDF) strategically against the highest-return joint motions, in consultation with marketing leadership.

Create and move the content

• Author joint, partner-facing content: co-branded decks, jointly written white papers, and partner-centric assets - new content, borrowing from PMM where it fits. You own and drive these; partner with the TMM and PMM for the technical substance.
• Orchestrate Acceldata's existing content to partners: get the latest xLake white papers, messaging, and campaign assets into partners' hands so they can carry them to customers.
• Package product release announcements for partners on a quarterly cadence - distilling internal and customer release content into a partner-facing digest timed to a rhythm partners can absorb and act on.

Enable partners to sell

• Equip partner marketing and field teams with the messaging, positioning, and assets to represent xLake credibly to their customers.
• Keep partner-facing material current as the platform ships.

Who you are

• Both maker and orchestrator: can write a white paper and project-manage five partners and three internal teams to ship a campaign.
• Business-side owner with editorial judgment - conversant enough in a data/AI/infrastructure context to be credible with partners, and knows when to pull in technical specialists (TMM, PMM, SE) for the deep substance.
• Has deployed MDF and run co-sponsorship or joint-event motions end-to-end.
• 12+ years in partner/channel marketing, co-marketing, or field marketing in B2B tech/enterprise software.

What winning looks like (first 6 to 12 months)

• 4 joint marketing motions launched across technology and channel partners.
• Demand and pipeline attributed to partner marketing activity hitting 20% of total partner pipeline number which Alliances carries.
• A repeatable co-marketing playbook partners want to run again.
• MDF deployed against measurable return.

$160,000 - $210,000 a year

The base pay offered may vary depending on multiple individualised factors, including market location, job-related knowledge, skills and experience. In addition to the salary range listed above, total compensation also includes equity and performance-related bonus(es) for eligible employees.

This role is at-will and Acceldata reserves the right to modify base pay and other compensation components at any time based on individual performance, team or company results, or market conditions.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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