Senior Marketing Analyst

Senior Marketing Analyst
Remote | $55.00/Hour | Contract-to-Hire

No Third-Party Candidates – Direct Applicants Only

Position Overview

We are seeking an experienced Senior Marketing Analyst to join the Performance Analytics & Insights team of a leading global technology organization. This is a highly technical, hands-on role focused on transforming complex marketing and sales data into actionable business insights that support strategic decision-making across the organization.

The ideal candidate will bring extensive experience in B2B marketing analytics, data engineering, business intelligence, and marketing operations. This position requires strong technical expertise across SQL, Python, Alteryx, Power BI, Salesforce CRM, and modern marketing technology platforms.

You will be responsible for developing advanced analytical models, building executive-level dashboards, optimizing marketing data infrastructure, and providing analytical support to marketing and sales operations.

Key Responsibilities
Data Analytics & Modeling: Design and maintain advanced analytical and predictive data models integrating data from Salesforce, Eloqua, Amplitude, Twilio Segment, and other marketing and sales platforms.
Marketing Analytics: Perform segmentation, campaign attribution, cohort analysis, funnel analysis, and performance measurement to identify trends and business opportunities.
Marketing Technology (Martech): Leverage expertise in B2B marketing strategy, marketing technology platforms, Salesforce CRM data models, and end-to-end sales processes.
Marketing Operations: Support marketing operations through data quality audits, lead routing and scoring validation, campaign verification, and Eloqua-to-Salesforce integration troubleshooting.
SQL, Python & Alteryx: Develop and optimize complex SQL queries, build Python scripts for data automation and statistical analysis, and create Alteryx workflows for data blending and cleansing.
Business Intelligence: Design, develop, and maintain sophisticated Power BI dashboards and Amplitude reports to monitor KPIs, identify trends, and communicate performance insights.
Process Architecture: Analyze and design end-to-end business processes across marketing, marketing operations, and sales. Document current-state and future-state workflows.
Strategic Insights: Translate complex analytical findings into clear business recommendations and executive-ready presentations.
Cross-Functional Collaboration: Partner with marketing leadership, sales teams, and technical stakeholders to support business initiatives and provide timely analytical solutions.

Required Qualifications
Bachelor's degree in Marketing Analytics, Data Science, Statistics, Computer Science, Business Analytics, or a related quantitative discipline.
15+ years of progressive experience in marketing analytics, data engineering, business intelligence, and/or marketing operations.
Strong background in a B2B technology or enterprise marketing environment.
Extensive hands-on experience with:

Salesforce CRM
Oracle Eloqua
Alteryx
Twilio Segment
Power BI
Amplitude
SQL
Python
Deep understanding of B2B marketing strategy, demand generation, lead management, campaign performance, and marketing attribution.
Strong understanding of marketing technology ecosystems and integrations between marketing automation and CRM platforms.
Experience working with enterprise data warehouses, preferably Snowflake or SDC.
Advanced analytical, problem-solving, and communication skills.
Ability to communicate complex technical findings to business leaders and non-technical stakeholders.

Preferred Qualifications
Master's degree or MBA in a relevant discipline.
Experience with Twilio Engage and Account-Based Marketing (ABM) platforms.
Experience developing predictive analytical models and automating complex data processes.
Strong understanding of end-to-end sales processes and marketing operations architecture.

Compensation & Employment Details
Pay Rate: $55.00 per hour
Employment Type: Contract-to-Hire
Work Arrangement: 100% Remote
Location: Remote (U.S.-based candidates)
Sponsorship: Not available
Third-Party Submissions: Not accepted. Direct applicants only.

Interested?
If you are a seasoned Marketing Analytics professional with deep technical expertise across SQL, Python, Alteryx, Power BI, Salesforce, and modern marketing technology platforms, we encourage you to apply!