Senior Media Planner

About the role

We’re looking for a Senior OOH Media Planner to join our Planning team. You’ll own the strategy and execution of out-of-home campaigns across a range of clients and verticals, lead vendor relationships and negotiations, and help raise the bar for planning craft across the team. This role is for an experienced planner who can operate independently, guide junior planners, and help shape how the Onescreen platform evolves.

Key responsibilities

How success is measured

Skills and experience

Value alignment

Onescreen hires and develops people with a builder's mindset: curiosity about how things actually work, a habit of pulling the thread past the first explanation to the structural cause, systems thinking that asks "what's the most efficient way to do this" before "how do I do this," and a discomfort with the status quo that shows up as extending the system instead of routing around it. We're services-led today, by design, but our enterprise value depends on proving a scalable platform model — which means every workaround, stale export, or side-doc this role creates or notices is a signal worth surfacing, not a convenience worth keeping quiet. This role is evaluated on the builder's mindset as directly as it's evaluated on its core responsibilities.

What this means for this role:

• Builds the planning process, not just the plans: when a step is slow, manual, or inconsistent across planners (market selection, cost schedules, proposal build), documents a better way, tests it on live campaigns, and turns it into the team standard.
• Works as a product partner, not just a product user: brings structured requirements to the Product team based on real campaign needs, pressure-tests new features on live plans, and treats every workaround, stale export, or side-doc as a product gap to close rather than a habit to keep.
• Shapes client strategy from the data up: uses audience, market, and performance insights to challenge the brief when it doesn’t fit the objective, and brings a point of view on where OOH should play in the client’s broader mix rather than executing the request as given.
• Connects what they learn across campaigns back into the system: patterns in what works for a vertical, recurring client objections, or vendor gaps feed into planning playbooks, platform improvements, and future recommendations instead of staying in one planner’s head.

Reward