Senior Media Planner

About the role:

We’re looking for a Senior OOH Media Planner to join our Planning team. You’ll own the strategy and execution of out-of-home campaigns across a range of clients and verticals, lead vendor relationships and negotiations, and help raise the bar for planning craft across the team. This role is for an experienced planner who can operate independently, guide junior planners, and help shape how the Onescreen platform evolves.

Key Responsibilities:

• Own audience strategy, market selection, and format mix for each campaign; build recommendations that tie back to client objectives.
• Own OOH vendor relationships; lead negotiations to secure value, placement, and added-value opportunities.
• Partner with AEs, account managers, and creative teams on objectives; present plans to clients and senior decision makers with the AE.
• Operate as a power user of the Onescreen platform; surface product feedback to the product team.
• Mentor and review the work of junior planners and associates; contribute to planning process and best practices.

Requirements & Qualifications:

• 3 to 5 years of experience in OOH media planning, with demonstrated ownership of client campaigns.
• Strong working knowledge of audience and measurement tools (Geopath, Nielsen, Google Analytics, or similar); advanced spreadsheet skills; comfort in web-based planning platforms; exposure to campaign evaluation and attribution methodologies.
• Experience in out-of-home media, retail media networks, or ad tech / programmatic.
• Operates independently with sound judgment on priorities; confident presenting and defending a recommendation; invests in developing others.

Location & Compensation:

• Location: Boston, New York City
• Base Salary Range: $110,000 - $150,000 + Corporate Variable Bonus