Senior Paid Media Specialist

Senior Paid Media Specialist

Fully Remote | Full-Time
Salary: $85,000–$100,000 + Bonus

About the Opportunity

Granite Comfort is looking for an experienced, hands-on Senior Paid Media Specialist to own and execute paid digital advertising across our portfolio of nine home service brands.

From building campaigns and managing budgets to analyzing results and testing new strategies, you'll have the opportunity to make decisions, take initiative, and see the impact of your work. You'll manage advertising across Google, Meta, Microsoft/Bing, and display networks, with a focus on generating quality leads and driving measurable business results.

This role is ideal for someone who enjoys working independently, takes pride in getting things right, and doesn't wait for someone else to point out what needs attention. You'll have plenty of room to bring ideas to the table, try new approaches, and take ownership of the results.

What You'll Do

• Develop, build, and execute paid advertising strategies across nine home service brands.

• Get hands-on with campaigns across Google Ads, Microsoft/Bing Ads, Meta (Facebook and Instagram), and display networks.

• Conduct keyword research, develop audience targeting strategies, and manage bidding, ad placements, and campaign structure.

• Manage monthly advertising budgets provided by each brand, taking ownership of spend allocation, pacing, and performance across a multi-million-dollar annual advertising investment.

• Monitor spending throughout the month and make data-driven adjustments to ensure budgets are used effectively and invested in the campaigns and channels producing the strongest results.

• Identify opportunities to shift spend, scale successful campaigns, and address underperforming areas before budgets are wasted.

• Look beyond clicks and impressions to understand what really matters: quality leads, booked appointments, cost per lead, conversion rates, and return on ad spend.

• Test new approaches, troubleshoot issues, and continuously optimize campaigns to improve performance.

• Ensure conversion tracking, pixels, analytics, and reporting are accurate and working as they should.

• Build and maintain performance reports, sharing insights and recommendations with internal stakeholders.

• Stay on top of platform changes, advertising trends, and new opportunities to keep campaigns moving in the right direction.

What We're Looking For

• 4+ years of hands-on experience managing paid digital advertising campaigns.

• Strong working knowledge of Google Ads, Meta Ads Manager, and Microsoft/Bing Ads.

• Demonstrated experience managing significant paid media budgets, ideally $1 million or more annually.

• Experience managing multiple advertising accounts, brands, or markets.

• Strong understanding of monthly budget pacing, spend allocation, and performance optimization.

• The ability to independently build, manage, troubleshoot, and optimize campaigns without relying on an outside agency.

• Hands-on experience with Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking.

• Experience with call tracking, lead attribution, and connecting advertising performance to actual business results.

• Familiarity with reporting tools and the ability to build or maintain reports that make campaign performance easy to understand.

• Strong Excel skills for budget tracking, reporting, and analysis.

• An analytical mindset and the ability to turn numbers into meaningful action.

• Strong organization and time management skills. You'll have several brands to juggle, so keeping things moving and staying on top of the details is important.

• A self-starter who takes ownership, follows through, and doesn't need someone checking in to keep things moving.

• Strong communication skills and the ability to explain results and recommendations clearly.

What We Offer

• Competitive Salary: $85,000–$100,000 + Bonus

• Full Benefits Package: Medical, Dental, Vision, Life Insurance, and more

• 401(k) with Company Match

• Paid Vacation, Personal Days & Holidays

• Employee Referral Program

• Fully Remote Work Opportunity

Is This You?

You like having the freedom to do your job without someone looking over your shoulder. You enjoy digging into the data, spotting opportunities others might miss, and figuring out how to get better results. You're comfortable owning the details, making decisions, and seeing things through.

If you're someone who takes initiative, enjoys a challenge, and likes seeing the results of your work, we'd love to hear from you!