Senior Product Marketing Manager

Better Talent

Atlanta, GA

Apply

JOB DETAILS

JOB TYPE

Full-time

SKILLS

Analysis Skills, Auditing, Business Administration, Business-to-Business (B2B), Cadence, Calculators, Communication Skills, Compensation and Benefits, Competitive Analysis/Strategy, Cross-Functional, Customer Acquisition, Customer Relationship Management (CRM) Systems, Customer Support/Service, Customer/Client Research, Detail Oriented, ERP (Enterprise Resource Planning), Ecosystems, Embedded Systems, Financial Services, Hospitality and Tourism, Insurance, Leadership, Market Entry Strategy, Marketing, Marketing Automation Software, Marketing Campaign, Marketing Software, Marketing Strategy, Marketing/Promotional Messaging, Multiplatform/Cross-Platform, Outbound Marketing, Pager, Partner Sales, Performance Analysis, Performance Metrics, Presentation/Verbal Skills, Product Demonstration, Product Engineering, Product Lifecycle Management, Product Management, Product Marketing, Product Positioning, Product Strategy, Product/Service Launch, Profit & Loss Analysis, Property Management, Property Rentals, Purchasing/Procurement, Rentals, Return on Investment (ROI), Revenue Growth, Sales, Sales Closing Skills, Sales Operations, Software as a Service (SaaS), Storytelling, Team Player, Training/Teaching, Use Cases, Window Managers, Writing Skills

LOCATION

Atlanta, GA

POSTED

11 days ago

Company Overview Join our Track Team as a Senior Product Marketing Manager! At Track, we combine deep hospitality expertise with forward-thinking technology and a customer-obsessed mindset to help property managers win. Track is proud to be named an Inc. 5000 Fastest Growing Company in America and a People’s Choice Award winner, reflecting our commitment to innovation, service, and customer success. This role is perfect for someone who is: A self-starter with tremendous initiative and a strong work ethic An excellent communicator and collaborator across functional teams Eager to make a high impact at a product-driven company Adaptable, quick to embrace change, and a fast learner Skilled in creative and critical thinking Detail-oriented, even in a fast-paced environment Passionate about technology and innovation About Track For over 21 years, Track Hospitality has provided integrated software and marketing solutions for the hospitality industry, anchored by our flagship Track Property Management System and other products. Our single-vendor ecosystem equips growing vacation rental companies with all the enterprise-class tools they need to scale. With ongoing investments in platform development, 70+ integration partners, and a growing suite of native features, Track, built on a customer-obsessed mindset, empowers hospitality professionals to achieve digital transformation and operational excellence. Our Core Values reflect the behaviors that shape the tone of how we work with each other, our partners, and our customers: Serve Others: Nurturing growth to help others succeed Grit: Taking ownership and never giving up on what matters most Create the Future: Innovating to disrupt the status quo Why Join Us? Be part of a fast-moving, dynamic team focused on growth and success. Work alongside a talented, collaborative, and supportive team. Work for a portfolio company offering a one-vendor solution for SaaS technology, marketing, and distribution. Help reshape the hospitality industry through technology and service innovation. Position Summary The Product Marketing Manager is a strategic, cross-functional leader within Track’s (Formerly TravelNet Solutions) Marketing Department, reporting to the Vice President of Marketing. In this high-impact role, you will own the product marketing strategy across our flagship platform, Track and the extended TrackSuite of solutions and services built for the vacation rental and hospitality technology sectors. This role requires both strategic vision and hands-on execution. You will partner deeply with Product Management, Engineering, Sales, Operations, and Customer Success to define positioning, launch products with impact, and create the messaging and enablement tools that move the business forward. You will be responsible for the creation and communication of go-to-market (GTM) efforts, targeted messaging, marketplace positioning, competitive analysis, and customer success storytelling to internal and external audiences. In the first 90 days, you will have audited existing messaging and positioning, conducted buyer and customer interviews, built relationships with your key Product and Sales partners, and delivered an updated positioning framework for at least one core product area. At six months, you will have launched at least one major product or feature with a full GTM plan, shipped a refreshed sales enablement library, and established a competitive intelligence cadence that the Sales team actively uses. At one year, product marketing will be a recognized growth driver at Track with measurable influence on pipeline quality, win rates, and product adoption across the TrackSuite. Key Responsibilities Own product positioning and messaging that clearly differentiates Track across buyer segments and use cases in the vacation rental and hospitality technology market Lead go-to-market strategy for new products, features, and releases including launch planning, channel coordination, and success measurement Develop and maintain a competitive intelligence program that delivers actionable insights to Sales, Product, and Leadership Be the internal expert on our buyers — their personas, decision journeys, and evaluation criteria — and translate those insights into messaging and enablement tools that help Sales win Build and maintain a sales enablement library: pitch decks, battle cards, one-pagers, ROI calculators, demo guides, and objection-handling frameworks Partner with Product Management throughout the product lifecycle to ensure positioning is embedded early and roadmap opportunities are informed by market feedback Collaborate with Marketing on integrated campaigns that drive pipeline, and track performance metrics including adoption, win rates, and message resonance Lead voice-of-customer research including: interviews, surveys, win/loss analysis and develop case studies and success stories that build credibility in market Support customer expansion by building awareness of the full TrackSuite among the existing base and partnering with Customer Success on adoption initiatives Required Qualifications 8+ years of product marketing experience in a B2B SaaS environment, with a proven track record of owning positioning, launches, and enablement programs end-to-end Exceptional written and verbal communication skills where you can translate complex technical capabilities into clear, compelling narratives for diverse audiences Deep understanding of the B2B buyer journey and how to build marketing programs that accelerate pipeline and support revenue growth Experience building and executing sales enablement programs that demonstrably improve Sales effectiveness Strong analytical mindset: comfortable building reports, interpreting data, and making evidence-based decisions Proven ability to work cross-functionally and influence without direct authority across Product, Sales, and Executive stakeholders Bachelor's degree required; MBA or equivalent experience a plus Preferred Qualifications Experience in hospitality technology, vacation rental software, or property management platforms Familiarity with ERP-like or multi-module SaaS platforms where platform narrative and module-level messaging must coexist Background in payments, fintech, or financial services marketing a plus Experience with marketing automation platforms, CRMs, and product analytics tools Hands-on experience with competitive intelligence platforms and win/loss programs Compensation & Benefits Annual Salary: $110,000 - $150,000 Bonus Eligibility for a 10% annual incentive tied to company performance Perks & Benefits Full medical, dental, and vision coverage Flexible Paid Time Off Unlimited access to professional training and development Health Savings Account with up to a $2,000 annual match Up to $900 in annual Wellness Rewards Flexible work environment Free life insurance and long-term disability coverage Flexible Spending Accounts Retirement plan with employer match $150 quarterly gift for personal use Competitive wages Work with an amazing team! Diversity and Inclusion We celebrate diversity of thought, culture, and background and are committed to creating an inclusive environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, disability, or veteran status or any other protected status under applicable federal, state, or local law. We comply with all applicable laws governing nondiscrimination in every location where we operate and encourage individuals from all backgrounds to apply. APPLY NOW Jean Abapo2026-05-07T08:37:03+00:00 Contact Usrecruiting@bettertalent.com +1407-279-0724 Book a Demo Copyright 2025 Better Talent | All Rights Reserved Page load link var fusionNavIsCollapsed=function(e){var t,n;window.innerWidth{e.classList.remove('no-wrapper-transition')},400),e.classList.remove('loading')},fusionRunNavIsCollapsed=function(){var e,t=document.querySelectorAll('.awb-menu');for(e=0;e window.RS_MODULES = window.RS_MODULES || {}; window.RS_MODULES.modules = window.RS_MODULES.modules || {}; window.RS_MODULES.waiting = window.RS_MODULES.waiting || []; window.RS_MODULES.defered = true; window.RS_MODULES.moduleWaiting = window.RS_MODULES.moduleWaiting || {}; window.RS_MODULES.type = 'compiled'; {'prefetch':[{'source':'document','where':{'and':[{'href_matches':'/*'},{'not':{'href_matches':['/wp-*.php','/wp-admin/*','/wp-content/uploads/*','/wp-content/*','/wp-content/plugins/*','/wp-content/themes/Avada-Child-Theme/*','/wp-content/themes/Avada/*','/*\\?(.+)']}},{'not':{'selector_matches':'a[rel~=\'nofollow\']'}},{'not':{'selector_matches':'.no-prefetch, .no-prefetch a'}}]},'eagerness':'conservative'}]} _linkedin_partner_id = '3472234'; window._linkedin_data_partner_ids = window._linkedin_data_partner_ids || []; window._linkedin_data_partner_ids.push(_linkedin_partner_id); (function(l) { if (!l){window.lintrk = function(a,b){window.lintrk.q.push([a,b])}; window.lintrk.q=[]} var s = document.getElementsByTagName('script')[0]; var b = document.createElement('script'); b.type = 'text/javascript';b.async = true; b.src = 'https://snap.licdn.com/li.lms-analytics/insight.min.js'; s.parentNode.insertBefore(b, s);})(window.lintrk); { '@context': 'http://schema.org/', '@type': 'JobPosting', '

About the Company

Better Talent

Resume Resources

Free Resume Templates Free Resume Builder