Collaborate closely with regional sales, product, GTM, and executive leaders across the VAS and Financial Services ecosystem to align marketing programs with business goals, drive net new revenue opportunities, and cross-sell and upsell solutions. . Translate Business Unit, Solutions and Product priorities into actionable growth marketing plans, leveraging content and best practices to drive awareness, demand generation, and partner engagement across Issuing, Processing, Core Banking, Loyalty, Digital, and Risk and Identity solutions. .