Senior Product Marketing Manager, Downstream HAI Therapy
Location: Maple Grove, MN
Hybrid: 3 days onsite required.
Our client is dedicated to transforming lives through innovative medical solutions that improve the health of patients around the world.
About the role:
The Senior Product Marketing Manager, Downstream HAI Therapy will be responsible for developing strategies and executing omnichannel campaigns and programs needed to establish Hepatic Artery Infusion (HAI) Therapy as an integral capability within liver cancer programs, focusing on increasing physician awareness, expanding therapy utilization within existing HAI centers, and accelerating adoption across multidisciplinary care teams. The individual will work closely with Sales, Medical Affairs, Clinical, Medical Education, Health Economics, Regulatory, Legal, and cross-functional marketing partners to identify adoption barriers, translate customer insights into action, and deliver measurable business impact.
The ideal candidate is a commercially minded, creative, and metrics-driven downstream marketer who understands how to influence health care professional (HCP) behavior in complex clinical environments. This person must be able to develop compelling HCP campaigns, activate field teams, engage key physician audiences, and support programs that help existing centers increase appropriate therapy utilization across indications.
The successful candidate will be expected to bring new ideas, test new approaches, and use data to optimize impact. The role requires AI fluency and practical proficiency using AI-enabled tools.
Work model, sponsorship, relocation:
Our client values collaboration and synergy. This role follows a hybrid work model requiring employees to be in their Arbor Lakes, Minnesota office at least three days per week. Our client will not offer sponsorship or take over sponsorship of an employment visa for this position at this time. Relocation assistance is not available for this position at this time.
Your responsibilities will include:
- Develop and execute downstream marketing strategies that increase awareness, understanding, and adoption of HAI Therapy among key HCP audiences.
- Drive physician awareness programs and multichannel campaigns focused on medical oncologists, surgical oncologists, and other HCPs involved in treating patients with liver dominant metastatic colorectal cancer and cholangiocarcinoma.
- Build marketing programs that help existing HAI centers expand appropriate use of therapy across relevant indications and patient populations.
- Develop strategies and tools to increase adoption across the multidisciplinary team, including medical oncology, surgical oncology, APPs, nurses, pharmacists, nuclear medicine, interventional radiology, administrators, and other stakeholders involved in HAI patient care.
- Identify practical barriers to adoption within existing centers, including referral patterns, patient identification, multidisciplinary coordination, therapy confidence, workflow gaps, and education needs.
- Create impactful HCP campaigns that translate clinical evidence, patient selection concepts, and therapy value into clear, compelling, compliant messaging.
- Collaborate closely with Marketing Activation and Digital teams and creative agencies to develop impactful campaign assets and sales tools
- Partner with Sales to develop account-level and regional growth strategies that support increased utilization, broader physician engagement, and stronger center activation.
- Develop programs that help HAI champions educate and influence peers within tumor boards, referral networks, and multidisciplinary care settings.
- Use customer insights, field input, market research, advisory boards, and campaign analytics to identify growth opportunities and refine commercial strategy.
- Establish measurable key performance indicators (KPIs) for major initiatives, including awareness, engagement, referral activity, account penetration, program participation, digital engagement, sales enablement effectiveness, and therapy utilization indicators.
- Track performance against KPIs and use data to optimize campaigns, tools, messaging, and resource allocation.
- Partner with Medical Education and Medical Affairs to support programs that build clinical confidence among HCP audiences while maintaining appropriate functional boundaries and compliance requirements.
- Support launch and adoption activities for tools that may improve therapy understanding, clinical workflow, or onboarding, including dosing calculator-related commercial readiness where appropriate.
- Monitor competitive activity, treatment trends, customer behavior, and market dynamics to inform commercial priorities and messaging.
- Bring creative, practical ideas for reaching HCP audiences and improving adoption, including new campaign concepts, field activation models, customer journeys, and digital engagement approaches.
- Leverage AI-enabled tools to optimize workflows and productivity.
- Maintain strong partnership with Regulatory, Legal, Medical, and Compliance teams to ensure all programs and materials meet applicable standards.
- Execute with urgency, independence, and accountability while engaging cross-functional partners through clear communication and strong alignment.
Required qualifications:
- Bachelor’s degree required, preferably in marketing, business, computer science, pharmacy, mechanical engineering, biomedical engineering or a related field.
- 7-10 years of marketing experience required in the medical device or pharmaceutical industry.
- Proven track record of developing and executing customer-facing programs that drive awareness, adoption, and business growth
- Experience developing downstream marketing strategies for complex, highly clinical therapies or technologies
- Demonstrated ability to create HCP-facing campaigns, programs, tools, and messaging that influence physician awareness, engagement, and adoption
- Strong understanding of how to engage multidisciplinary healthcare audiences, including physicians, advanced practice providers(APPs), nurses, pharmacists, administrators, and other stakeholders involved in patient care
- Ability to translate customer insights, field feedback, market research, and business analytics into actionable commercial strategies
- Strong analytical and metrics-driven mindset, with experience setting KPIs, tracking performance, and optimizing programs based on results
- Demonstrated AI fluency and practical proficiency using AI-enabled tools to improve productivity, insight generation, campaign development, content creation, and performance analysis
- Strong project leadership skills, with ability to manage multiple priorities, stakeholders, timelines, and deliverables in a matrixed environment
- Ability to travel approximately 30% of the time.
Preferred qualifications:
- Experience in oncology, surgical oncology, medical oncology, interventional oncology, liver-directed therapy, infusion therapy or another highly clinical specialty.
- Combination of pharma and med device marketing experience preferred
- Master’s degree or MBA.
- Demonstrated success developing programs that increase physician awareness, referral activity, therapy utilization, or adoption within existing accounts
- Experience in marketing medical technologies to multidisciplinary HCP audiences and influencing behavior across complex care teams
- Demonstrated creativity in developing impactful HCP campaigns, field activation programs, peer-to-peer education, digital campaigns, congress strategies, or omnichannel engagement
- Experience using data, KPIs, and campaign metrics to evaluate business impact and refine commercial execution
- Demonstrated success working as an integral team member, collaborating cross-functionally, and driving change within a matrix team structure
- Demonstrated success managing complex projects on highly technical or highly clinical product lines
- Ability to collaborate with and work with others in a dynamic environment that depends on strong customer and cross-functional relationships
- Excellent communication and interpersonal skills
Minimum Salary: $102,100
Maximum Salary: $194,000
The anticipated compensation listed above and the value of core and optional employee benefits offered by our client will vary based on actual location of the position and other pertinent factors considered in determining actual compensation for the role. Compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, among other relevant business or organizational needs. It is not typical for an individual to be hired near the bottom or top of the anticipated salary range listed above.
Our client has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identify, gender expression, veteran’s status, age, mental or physical disability, genetic information or any other protected class.