Senior Product Marketing Manager - Security IP

We AreSynopsys is the leader in engineering solutions from silicon to systems, enabling customers to rapidly innovate AI-powered products. We deliver industry-leading silicon design, IP, simulation and analysis solutions, and design services. We partner closely with our customers across a wide range of industries to maximize their R&D capability and productivity, powering innovation today that ignites the ingenuity of tomorrow.

You Are

You know how to take highly technical semiconductor technologies and turn them into messaging that customers understand and sales teams can confidently use.

You've spent years working with engineering teams, product managers and customers, overlaying complex applications across multiple market segments using IP technologies to develop compelling go-to-market strategies, product positioning and customer-focused messaging. You're comfortable discussing chip design concepts with engineers while also communicating business value to executives and commercial stakeholders.

You understand the language, priorities and challenges of chip designers and semiconductor companies. Whether the conversation is about Semiconductor IP, hardware security, AI, data centers, consumer, IoT, automotive or next-generation computing, you're able to connect technical innovation with real customer outcomes. You enjoy working across multiple teams, leading product launches, developing sales enablement content and partnering closely with Product Management, Engineering, Sales and Field Marketing to bring innovative technologies to market.

What You'll Be Doing

• Own and execute the go-to-market strategy for Synopsys' broad Semiconductor IP portfolio, including positioning, messaging, product launches and sales enablement.
• Develop messaging frameworks that translate complex Semiconductor IP technologies into clear, differentiated value propositions for chip designers, semiconductor companies, system OEMs and hyperscalers.
• Create and execute product launch plans, defining target audiences, messaging, content strategy and sales enablement materials.
• Produce high-quality customer-facing content including product briefs, solution overviews, sales presentations, battle cards, competitive positioning, blogs, white papers and technical collateral.
• Partner closely with Product Management, Engineering, Sales, Field Marketing and Campaign teams to ensure messaging remains consistent across all customer touchpoints.
• Support customer meetings, executive briefings, conferences and industry events, bringing customer feedback into future product positioning and messaging.
• Monitor market trends, competitive activity and emerging technologies across Semiconductor IP, AI, data centers, consumer, mobile, automotive, IoT and hardware security to strengthen Synopsys' market position.
• Help sales teams communicate the value of Synopsys IP solutions through practical, customer-focused enablement materials.

The Impact You'll Have

• Sales teams will confidently use your messaging and content during customer engagements.
• Product launches will be delivered with complete, high-quality enablement packages.
• Customers will better understand the value of Synopsys Semiconductor IP solutions and how they address real-world design challenges.
• Cross-functional teams will rely on your positioning, messaging and product marketing expertise to support strategic business objectives.
• Synopsys will continue strengthening its leadership position across Semiconductor IP markets, including AI, data centers, consumer, mobile, automotive, IoT and emerging computing technologies.

What You'll Need

• 8-12+ years of experience in Product Marketing, Technical Marketing or Solutions Marketing within the semiconductor industry.
• Strong understanding of semiconductor technologies, chip design workflows, silicon development or Semiconductor IP.
• Ability to communicate effectively with technical audiences including chip designers, architects and engineering teams.
• Demonstrated experience developing go-to-market strategies, positioning, messaging and product launch plans.
• Experience creating customer-facing content including product briefs, sales presentations, battle cards, white papers and competitive positioning materials.
• Strong cross-functional collaboration skills with Product Management, Engineering, Sales and Marketing teams.
• Excellent written and verbal communication skills with the ability to simplify complex technical concepts.
• Experience within Semiconductor IP, EDA, hardware security or Security IP is highly desirable.
• Exposure to AI, data centers, consumer, mobile, automotive, IoT or advanced computing markets is advantageous.

Who You Are

• You understand how chip designers think and can communicate using language that resonates with technical audiences.
• You enjoy translating complex engineering concepts into compelling customer messaging.
• You thrive in highly collaborative environments and work effectively across Engineering, Product Management, Sales and Marketing.
• You can manage multiple product launches and marketing initiatives simultaneously while maintaining exceptional quality.
• You're proactive, commercially minded and comfortable taking ownership from concept through execution.
• You focus on delivering practical marketing assets that sales teams genuinely use.

The Team You'll Be Part Of

You'll join the Product & Solutions Marketing organization focused on Synopsys' IP business, reporting to the Senior Director of IP Product Marketing. The team partners closely with Product Management, Engineering, Sales, Campaigns and Field Marketing to bring innovative Semiconductor IP solutions to market. Together, you'll help customers understand the value of Synopsys technologies across AI, automotive, consumer, mobile, IoT, data centers, networking and next-generation semiconductor applications.

Rewards and Benefits

We offer a comprehensive range of health, wellness and financial benefits designed to support your personal and professional success. Your recruiter will provide further details regarding compensation, benefits and career development opportunities during the hiring process. Salary Compensation rages between 151K-207K - USD