Senior Sales & Partnerships Manager

About Team Liquid

Team Liquid began as a StarCraft clan in 2000 and grew into a global esports and gaming organization. At our heart, we're still a community of people who love competitive gaming.

Our main quest is to forge a global fandom that celebrates creativity, mastery and kindness.

Across our teams, creators, content and Liquipedia, we bring people closer to the games they love. That takes colleagues with different skills, perspectives and backgrounds, working together across countries and disciplines.

Joining Team Liquid means helping shape what comes next. We value people who take ownership, stay curious and support those around them, and who care about how we succeed together.

About the Team

Team Liquid’s Commercial team grows and supports our commercial business across Sales & Partnerships, Experiential & Activation, Business Intelligence, and Business Development.

Together, these teams turn Team Liquid’s teams, creators, events, audiences, and broader ecosystem into valuable opportunities for brands — from identifying and selling partnerships to developing new commercial opportunities, using data to inform decisions, and bringing partnerships to life.

Within Commercial, our Sales & Partnerships team is a small, senior group that stays close to the work. We build relationships, develop proposals, negotiate deals, and manage partnerships ourselves rather than handing each part of the process to a different team.

In the US, the team works closely with Marketing, Creative, Talent Management, Events, Finance and other teams to develop partnerships that create value for our clients, our fans and Team Liquid. From identifying new opportunities and developing proposals to growing existing accounts and bringing partnerships to life, the team combines strong commercial thinking with an understanding of our gaming, esports, entertainment and sponsorship landscape.

The Role

As a Senior Sales & Partnerships Manager at Team Liquid, you'll manage and grow strategic partnerships with key clients, such as Alienware and Monster Energy, building long-term relationships, driving revenue growth, and ensuring the successful execution of partnership commitments.

Reporting to the Director of Sales & Partnerships, you'll oversee the full lifecycle of assigned partnerships, from onboarding and project delivery through renewal planning. You'll work closely with internal teams, including Creative Services and Talent Management, to align partner objectives with internal goals and deliver value to our partners.

This is a role that combines relationship management, commercial growth, and partnership execution. You'll identify upsell opportunities within existing partnerships, optimize costs, and develop performance reporting to demonstrate partnership value and impact. You'll also contribute to strategic projects, process improvements, and mentorship of junior team members to support the continued efficiency and innovation of the Sales & Partnerships department.

What You'll Own

• Account Management

  • Serve as a day-to-day point of contact for client stakeholders, building trusted relationships across brand, product and marketing teams, as the primary point of contact for assigned accounts.

  • Own the end-to-end lifecycle of assigned partnership deliverables, ensuring seamless execution against scope, timeline and quality standards.

  • Own revenue growth within existing partnerships through renewals and upsell opportunities, proactively identify and develop upsell opportunities within the account, and build the supporting business case.

  • Monitor and report COGS on assigned deliverables, maintaining target margin and flagging variance.

  • Produce partner-facing reporting that is clear and data-driven, demonstrating value in measurable terms — KPIs, engagement, media value and campaign outcomes.

  • Manage partner onboarding, compliance checks and accurate records of contracts, deliverables and financials.

  • Drive cross-functional collaboration with internal teams to ensure delivery against scope, timelines, and quality standards.

  • Monitor and manage Cost of Goods Sold (COGS), ensuring alignment with organizational financial targets and margin expectations.

• Sales & Business Development

  • Create and pursue new sales opportunities from lead generation through to contract negotiation.

  • Build and maintain a personal book of business against an annual revenue contribution, including upsell opportunities for current clients as well as new business

  • Identify prospects using LinkedIn, SponsorUnited and comparable tools, and develop customised proposals aligned to partner objectives.

  • Maintain an accurate pipeline view, updated at least weekly, and contribute to forecasting.

  • Identify revenue opportunities across Team Liquid's platforms, including Liquid Media, Liquipedia and Talent.

  • Expand a network of clients, agencies, brands and creators, and represent Team Liquid at industry events.

  • Own the identification and development of revenue opportunities across Team Liquid's platforms, including Liquid Media, Liquipedia, and Talent, ensuring alignment with broader business objectives.

• Strategic Projects & Knowledge Sharing

  • Lead or contribute to initiatives that improve departmental efficiency, workflow and reporting.

  • Build strong cross-functional relationships to align on partnership objectives.

  • Share best practice with junior colleagues and contribute to the department's standards.

  • Support additional departmental and organizational priorities as needed, including contributing to process improvements and addressing ad hoc business needs.

  • Leverage AI tools, including Gemini and Claude, to support partnership research, sales and account planning, reporting, presentations, and workflow efficiency.

AI Fluency at Team Liquid

Using AI thoughtfully is an expectation across Team Liquid, including in non-technical roles. We’re looking for people who explore how these tools can improve their work, test ideas and share what they learn with their teams.

In this role, that could include:

• Using approved AI tools to support prospect research, lead generation and identification of new sponsorship opportunities.

• Analyzing industry, competitor and sponsorship trends to identify opportunities for existing partner growth, renewals and upsells.

• Supporting the development of sponsorship proposals, pitches and presentations tailored to prospective and existing partners' business objectives.

• Exploring ways to improve sponsorship account management, sales pipeline tracking, revenue forecasting and partner performance reporting.

• Identifying opportunities to streamline sponsorship deliverables, cross-functional coordination and other commercial workflows.

You don’t need to be an AI expert on day one. We do expect a willingness to learn, experiment and build confidence. Just as important is knowing how to check outputs, protect confidential information and recognize when human judgment is essential.

What You Bring

You have:

• 4+ years of hands-on experience in B2B sales and account management, preferably in media, sponsorships, or related fields.

• Proven ability to manage partnerships, deliver on KPIs, and cultivate long-term relationships.

• Proficiency in Google Suite, PowerPoint, and project management tools.

• Exceptional presentation and negotiation skills.

• Ability to manage multiple projects under tight deadlines with strong attention to detail.

• Strong understanding of account management, including end-to-end deliverables execution and driving revenue growth.

• AI fluency, with demonstrated ability to effectively use tools such as Gemini and Claude to enhance sales and partnership workflows, including research, analysis, strategic planning, presentations, and operational efficiency.

Bonus Points

It would be great if you also have:

• Experience in the gaming industry or demonstrated passion for gaming.

• Hands-on experience in partnership management or business development.

• Advanced project management skills in digital environments.

• An existing book of business or strong network of contacts with brands in the industry that can facilitate immediate value in partnership growth.

• Demonstrated success in upselling or expanding partnership opportunities through strategic initiatives.

Our Values in Action

Team Liquid runs on six values. They're not posters on a wall, they're how we hire, promote, and work every day.

• Integrity: We do the right thing, even when it isn't easy or convenient.

• Humility: Empathy, listening, and respect matter more than being right.

• Pursuing Excellence: We treat self-improvement as a never-ending journey, not a destination.

• Curiosity: We have an insatiable thirst to understand ourselves and the world, including the new tools reshaping how we work. This is where our AI Fluency expectation comes from — we believe curious people build the future faster.

• Authenticity: We welcome who you are, as you are. There's no pressure to fit in.

• Inclusivity: We work to be an equalizing force that humanizes differences and builds safer communities.

Life at Team Liquid

Across every Team Liquid office, you'll get:

• Game Day, once a quarter — the whole office pauses to play games together and enjoy some friendly competition.

• In-house chefs at every facility, serving two meals a day.

• Three extra global holidays — one for each continent we operate on, celebrating our global presence.

• Premium health coverage for you and your family including Dental and Vision, Unlimited PTO and 401K plan

We're looking for people who are genuinely excited to build this with us, not just fill a seat.

If you need a reasonable accommodation at any point in the application or interview process, reach out to

HR@teamliquid.com

. We'll work with you to make it right.

Salary Range (U.S.-based role):

The anticipated base salary range for this position is $80,000–$100,000, with additional commission and bonus opportunities.

Actual compensation will be determined based on job-related factors such as skills, experience, education, internal equity, and geographic location, where applicable and permitted by law.

Equal Opportunity Employer

Team Liquid is an equal opportunity employer. We view everyone as an individual, and we know inclusion means more than diversity — it means belonging. We celebrate what makes each of us unique; it's a core part of what makes us good at what we do.

Agencies: Team Liquid does not accept unsolicited resumes from agencies and is not responsible for any fees related to unsolicited candidates.